Janis Klimanovs description

Human Stock: idea description

What?

It is a video presentation about a media company which actually does not exist. The new media platform offers an online stock library of 3D photorealistic visuals of real human beings. Customers can browse an online store, purchase and download any of the 3D model stock visuals.

Conversely, the Human Stock is offering to anyone the opportunity to have their body digitized for the 3D stock library, using the automated, easy-to-use 3D full body scanner booth. Each model/supplier can earn a fixed percentage of the revenue generated with each download and use.

How?

Human stock is presented as a video advertisement, representing the main persons from the company, users and potential clients. It is a trailer which gives a short description about what Human stock is and how it works.

Why?

The platform has a potential to create wholly new markets and employment opportunities and change the visual language of perceiving images. The fake company has been created as an inspiration from Apple and other powerful companies and service platforms, admiring their aims and products. Sometimes they are producing utopian things, it is on the edge, revolutionary as they say. It is interesting to see how people are reacting to this kind of revolutionary services and products, what questions raise after seeing Human Stock.