E-Publishing Workshop

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Evening 1

Summary / outline of the three workshop evenings

1. General introduction to the world of e-publishing
2. My first Epub and distribution models
3. Inside an Epub and roundup

Quick working definition of e-publishing

• e-books, e-journals vs. web sites
• blogs, social media
• publishing/long-term access/stability vs. communication/short-term access/instability
• self-contained files in stable formats vs. distributed content in unstable formats

World-wide sales figures of Amazon Kindle and other e-book platforms

• 2010: Amazon sells more e-books than hardcovers
• 5-2011: Amazon sells more e-books than printed books
• Adoption of e-books in the U.S.: 25% in 2011, growth of 169% in comparison to 2010
• Estimated 10% of the book market in the U.S., print declines by 25% (Market share in the Netherlands: 1.4%)
• Relative e-book market shares in the U.S.: Amazon 58%, followed by Barnes & Noble with 27%
• Amazon comes to the Netherlands

Electronic magazines and newspapers, quick case study with Libération

• the bundle:
  • as analogue newspaper: for your coffee table
  • as web site: http://liberation.fr for your computer and good old web
  • as single file: PDF for your software readers and e-readers devices
  • as software: apps for your Android and iPhone/iPad phones and tablets (TV?)

Software industry infrastructure, quick case study with Adobe and Apple

• creation and distribution - Digital Publishing Suite, Professional Edition
• collection and aggregation - iOS Newsstand

academic and educational e-publishing

• Emerald Insight
• JSTOR
• EBSCO
• Proquest
• Muse
• Elsevier

The other side of e-publishing

• (Semi-)Public resources:
  • archive.org
  • Project Gutenberg
  • Ubu Web
  • textfiles.com
• Outside of the walled gardens:
  • aaaaarg
  • Amazon Noir
  • Monoskop
  • Amateur and "official" ebook piracy scenes
  • forums and blogs dedicated to e-library and academic resources password trading

Historical comparisons

• e-publishing vs. DTP revolution in the 1980s,
• e-publishing vs. mp3 revolution in the 1990s/2000s

Electronic book utopias and developments of the 20th century

• 1923: El Lissitzky, 'Electro Library'
• 1945: Vannevar Bush, the memex
• 1963: Ted Nelson, the hypertext
• 1967-1968: Douglas Engelbart, the hyperlink
• 1971: troff & Unix manpages
• 1970s-1990s: BBS Hacker text files (principia discordia, anarchist cookbook etc.)
• 1980s-now: pirate scene, nfos, display hacks, demos and manymany diskmags

1990s 'interactive multimedia' visions

• 1986: Philips CD-i
• 1987: Eastgate Storyspace/hyperfiction
• 1988: Macromind Director 1.0
• 1990: Hyperland
• 1991: Voyager Expanded Books
• 1992: Tandy Memorex Visual Information System (VIS)
• 1992: Robert Coover, 'The End of Books'

2000s collaborative/cross-media authoring visions

• Cross-media markup languages:
  • "Machine Friendly": SGML based (XML, HTML, XHTML)
  • "Human Friendly": lightweight markup language such as Setext/markdown/pandoc/Asciidoc/Woodwing
• Legal infrastructure: GNU Free Documentation license, Creative Commons, free culture.
• Web applications and communities: Wiki based authoring(mediawiki/wikipedia, FLOSS Manuals, etherpad, pastebin)
• Print distribution: Print-on-demand, Espresso book machine

2010s commercial breakthrough of e-books

• Amazon Kindle - why did it work? What does it tell about successful e-publishing?
• E-publishing as indie publishing; break-up of traditional book formats

How do electronic documents work

• executable vs. non-executable formats/apps vs. epub: advantages/disadvantages
• paginated vs. reflowable content: advantages/disadvantages
• problems: reader compatibility, business models, DRM, limitations of multimedia integration
• Status quo of epub design: IT services vs. graphic design, how graphic designers need to rethink

Homework!

• Download a number of e-pub readers, experiment with reading epubs
• Download & install epub editors: Jutoh & eCub, try to design a simple e-book with Jutoh