Nami-thesis outline
Abstract
This thesis will be a journey of my desk and field research, investigating how the current mechanisms of web design industry influence the diversity of websites today. As a user (and designer) of the Internet space, I’ve been observing some transformations on the web culture in both aesthetically and systemically. certain disciplines in web design industry influences ,, dependency, the creativity of designers and developers....
Introduction : A starting point how I was convinced to talk about the topic
While developing my artistic trajectory, I’ve been in love with the format of web page, which has motivated me to keep publishing my small stories through hand-crafted web medium. The process of coding by (clumsy) hands has been incredibly enjoyable, but I’ve been also admitting that the completion of them doesn’t lie on a professional level, in both the use of aesthetics and tools.
I am motivated, however, to work as a commercial designer in the upcoming future and this has made me hold a mission how I can develop my sense and skills to the professional standards in the market. Since then, I’ve kept my eyes sharp on many commercial websites, observing their layouts, design choices of colour and typography, and user navigating systems. And it’s turned out a lot of commercial agencies and online stores, even web essay and knowledge sharing communities have similar aesthetics and functions. Of course, all the identical websites make my life convenient, not making to switch my brain mode all the time among the numerous channels. However, I can’t stop feeling a bit desensitised in such sameness and questioning how I will be able to deal with this convention in the upcoming future, balancing my autonomy and the office task.
Meanwhile, I came across an essay “Why do all the websites look the same?”, written by Boris Müller (designer and professor in Applied Science ) (link: https://modus.medium.com/on-the-visual-weariness-of-the-web-8af1c969ce73).
In the essay he basically points that pervasive tendencies and disciplines in web design has been repetitive, which triggers the crisis of creative ecology of the web industry. The writings gained a lot of positive feedback by other professional and junior designers, and I also realised that my bluntness in the current web context is already what others are feeling too. But then I’m curious how I can explore the (same) question (with him) by my own as someone who is still being naive and unexperienced unlike him.
(The writer has abundant academic and commercial experiences in the field..)
Thus, this thesis will be a documentation of my exploration of the circular structure of the web design market and, reality and missions many designers confront. Which will eventually empower me to balance ably navigate my future career.
1. What is considered the ‘professional(ly built) website’?
2. Investigation about the 'mobile-first' agenda
3. Tools: How do developers (+designers) embody the given web design?
4. Conclusion
Reproduced economy (Ecology of the market)
So how all the research can help me?
The importance of not losing the passion about the existing of diverse personal web sites.