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Revision as of 17:02, 14 November 2011 by Dave Young (talk | contribs) (→The Nike Experiment : How the Shoe Giant Unleashed the Power of Personal Metrics)
The Nike Experiment : How the Shoe Giant Unleashed the Power of Personal Metrics
Source: http://www.wired.com/medtech/health/magazine/17-07/lbnp_nike?currentPage=1
Interesting expressions:
- quantitative mindset
- living by numbers
- observer effect
- researcher and subject at the same time
- you are the data
- Open source spinoffs of Nike's web app > allows the user to retain control over their data while still using the Nike sensors - [neki http://neki.sourceforge.net/]