Felix/2019 10 17 Tutorial Steve

Page for project proposal and thesis

Thesis outline

Thesis outline:

My thesis shall explore to what extent medial image culture is impacted by the authority of commercial sector and PR. The way we see, make and distribute images is defined by the mechanisms of PR since Bernays formulated the engineering of consent. The PR industry got equipped with technology like the internet, that enabled them to be more precise in their practice as described by Bernays. With the further advancement of the technology the Internet spread from its own universe to the physical public world and is extending the practices regarding PR. My hypothesis is, to describe the internet as an apparatus (Flusser). In this apparatus money and technological power define what people see in their media surround (Turner).

Part of the internet apparatus is the participation culture. The technology enables everyone to publish and broadcast. But the apparatus also gives clear structures for this, including image aesthetics, that are defined by how PR works (because Internet is a PR machine). Images are abstracted (Baudrillard, Eco, Barthes). But also technology increases the hyper reality of images (Facebook 360, Depth Photogarphy, Virtual Relity applications, references). The evolving image surround is implemented in visual reality.

Mediation of the public 1. Bernays 2. Surround

The unreal about reality 1. Baudrillard Simulacrum 2. Eco Hyperreality

Realisation in Internet 1. Turner 2. Curtis

Photography 1. Barthes: Photographic Message 2. Instant 3d Photography, Facebook 3. Depth Photography