Alt Reality Lexicon

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Alt Reality Lexicon
Creator Pleun Gremmen
Year 2018
Bio Pleun is a visual artist and graphic designer aiming to research ways to create and share new narratives about current affairs and interests while pushing the boundaries of her practice.
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The Alt Reality Lexicon is a lexicon of neologisms that helps the demystification and clarification of the language used by two prominent far-right online subcultures: the Alt-Right and the Manosphere by translating jargon to common language. In order to keep conversing about our differences the editors of the lexicon build a door in the walls of the echo chamber to open it up to a broader audience.

Every key point in the ideology of online subcultures is mirrored in their expressions, their aesthetic, behavior and in their vocabulary. To gain a deeper understanding of the views of the online far-right it is key to be able to understand their language.