User:Emily/Thematic Project/Trimester 03/11: Difference between revisions

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The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the “content” of any medium is always another medium.
"The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the “content” of any medium is always another medium." -- McLuhan


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Revision as of 14:06, 11 June 2015

Electronic Light

( visible light between 400 and 800 THz(780–375 nm)

Light -- message

light in different frequency -- provide different function -- the “content” of any medium is always another medium?

  • light bulb (lighting)
  • Flicker/Dreamachine/(Stroboscope: initially be used to measure motors)
  • lighthouse, traffic light, sos light (signal)
  • VLC(Visible light communication): ByteLight / Lifi (works by switching bulbs on and off within nanoseconds)


"The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the “content” of any medium is always another medium." -- McLuhan