User:Zpalomagar/RW&RM

300 WORDS ABOUT YOUR WORK

WHAT

“The designer designed by Humans” is an installation that took place in the 3rd Istambul Design Biennal in 2016. This installation, which I designed as part of the team of the international office estudioHerreros, creates an audiovisual space in which the viewer could experience the design process of hundreds of contemporary designers through archive pictures or audiovisual material of them.

This multi-screen video installation presents five types of “designers”: the designer of prototypes, the designer as political negotiator, the designer by e-mail, the designer as consultants’ coordinator, and the designer of parts of a whole.

HOW

This installation started with a deep research into the method and strategic process that international designers follow in their production. After several weeks in which hundreds of references, testimonies and works were collected and analyses, we could conclude that the contemporary designer could be classified in one of the categories described above.

The green floor and walls area was equipped with ten screens, headphones and chairs in order to allow the viewers to find them confront space. The five types of designer were explained in ten synchronized screens that played videos that shared exactly the same structure so the visitor could choose between understand the installation as a complex combination of audio-visual content or be focused and enjoy each of them as an independent piece.

WHY

The 3rd Istambul Design Biennal in 2016,  curated by Beatriz Colomina and Mark Wigley launched the question “Are we Humans?” as the main reflexion topic for participants. The Designer designed by Humans answer this question exploring what is the current role of the designers and how the designers have been redesigned by the human environment.

FINAL VERSION

“The designer designed by Humans” is an installation that took place in the 3rd Istambul Design Biennal in 2016. This project, which I designed as part of the team of the international office estudioHerreros, created an audiovisual space in which the viewer experienced the design process of hundreds of contemporary designers through archive pictures or audiovisual material of them. This multi-screen video installation presents five types of designers: the designer of prototypes, the designer as political negotiator, the designer by e-mail, the designer as consultants’ coordinator, and the designer of parts of a whole.

This project started with a deep research into the method and strategic process that international designers follow in their production. After several weeks in which hundreds of references, testimonies and works were collected and analysed, we concluded that the contemporary designer could be classified in one of the categories described above.

The green floor and walls area was equipped with movable screens, headphones and chairs in order to allow the viewers to find their comfort space. The five types of designer were explained in ten synchronized screens which played videos that shared exactly the same structure so the visitor could choose between understand the installation as a complex combination of audio-visual content or be focused and enjoy each of them as an independent piece.

The 3rd Istambul Design Biennal in 2016,  curated by Beatriz Colomina and Mark Wigley launched the question “Are we Humans?” as the main reflexion topic for participants. The Designer designed by Humans answer this question exploring what is the current role of the designers. In the 20th and 21st century new figures of designers appeared in parallel to the human behaviour evolution. This dynamic installation allows visitors to have close contact with the creative processes and be immersed in a large number of references to achieve that the role of the designer can be understood all over the world.