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Armstrong, Helen (2009) Graphic Design Theory: Readings from the Field (Design Briefs), United States of America, Princeton Architectural Press | Armstrong, Helen (2009) Graphic Design Theory: Readings from the Field (Design Briefs), United States of America, Princeton Architectural Press | ||
El Lissitzky | |||
The printed sheet transcends space and time. The printed sheet. the infinity of the book must be transcended. The electro-library. p28 | |||
Jan Tschichold | |||
The method of new typography is based on a clear realization of purpose and the best means of achieving it. No modern typography be it ever so "beautiful" is "new" if it sacrifices purpose to form. p37 | |||
Herbert Bayer | |||
The Bauhaus urged the contemporary artist to take part in the issues of his time by solving those problems that only the artist can, that is giving form to our environment, to the space we live in, to the goods we use, to communication. p 45 | |||
the more we read, the less we see. constant exposure to visual materials had dulled our sense of seeing. overfed with reading as we are, the practice of reading must be activated. a new effort is needed to recapture and retain freshness little known is the fact that the act of seeing is work, that is demands more that a quarter of the nervous energy that human body burns up. p 46 | |||
the storage of books will be replaced by microfilms, which in turn will change the design of libraries computing machines can already substitute for printed matter by storing knowledge. p48 | |||
Paul Rand | |||
The expression "good design" came into usage circa 1940, when the Museum of Modern Art sponsored the exhibit "Useful objects of American design under ten dollars" p65 | |||
In some circles art and design were, and still are, considered effeminate, something "remove from the common affairs of men" Others saw all artists "preforming no useful function they could understand. "at one time, design was even considered a woman's job. "Le men construct and woman decorate," said Bennn Pitman. p67 | |||
Design no less than business poses ethical problems. A badly designed product that works is no less unethical than a beautiful product that doesn't . p68 | |||
Wolfgang Weingart | |||
I was motivated to provoke the stodgy profession and to stretch the type shops capabilities to the breaking point, and, finally, to prove once again that typography is an art. p79 | |||
Revision as of 15:25, 4 June 2015
Armstrong, Helen (2009) Graphic Design Theory: Readings from the Field (Design Briefs), United States of America, Princeton Architectural Press
El Lissitzky The printed sheet transcends space and time. The printed sheet. the infinity of the book must be transcended. The electro-library. p28
Jan Tschichold The method of new typography is based on a clear realization of purpose and the best means of achieving it. No modern typography be it ever so "beautiful" is "new" if it sacrifices purpose to form. p37
Herbert Bayer The Bauhaus urged the contemporary artist to take part in the issues of his time by solving those problems that only the artist can, that is giving form to our environment, to the space we live in, to the goods we use, to communication. p 45
the more we read, the less we see. constant exposure to visual materials had dulled our sense of seeing. overfed with reading as we are, the practice of reading must be activated. a new effort is needed to recapture and retain freshness little known is the fact that the act of seeing is work, that is demands more that a quarter of the nervous energy that human body burns up. p 46
the storage of books will be replaced by microfilms, which in turn will change the design of libraries computing machines can already substitute for printed matter by storing knowledge. p48
Paul Rand The expression "good design" came into usage circa 1940, when the Museum of Modern Art sponsored the exhibit "Useful objects of American design under ten dollars" p65
In some circles art and design were, and still are, considered effeminate, something "remove from the common affairs of men" Others saw all artists "preforming no useful function they could understand. "at one time, design was even considered a woman's job. "Le men construct and woman decorate," said Bennn Pitman. p67
Design no less than business poses ethical problems. A badly designed product that works is no less unethical than a beautiful product that doesn't . p68
Wolfgang Weingart I was motivated to provoke the stodgy profession and to stretch the type shops capabilities to the breaking point, and, finally, to prove once again that typography is an art. p79