Pleasures of Performing

Assessment

games <=> fun <=> leisure <=> labour <=> work <=> exploitation

Research conducted during the thematic:

• Extensive fragment archive of visual elements from design crowd-sourcing platforms.
• Self-composing promotion. A video-generator composing promotional crowdsourcing videos targeting clients.
• Slide-Preferences; Prototype of business-card generator

Pecha Kucha slideshow:

(full resolution)

StARTup Camp:

• CrowdWhiz handout
• Videos: CrowdWhiz - designer + CrowdWhiz - client

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Key elements:

intense research into to the language of design producing crowd-sourced platforms:

• Visually: what are the graphical elements and styles of the platforms and are there dominant features?
• Linguistics: what are the contents of the written and spoken language and how are they conveyed?

• How can we emphasize and exaggerate cynical features of current platforms by introducing more dominant elements of gamificaiton?

• How can we strengthen the notion of the community: possibility to introduce competing design-guilds, which you join and compete against other guilds. Strengthen the feeling of the game rather than the work. Loyalty to the guild: room for promotion

• How can we encourage the use and circulation of an alternative economy, with the goal of replacing the incoming flow of added monetary value. -> credit-point systems, 'in-game'-purchases, benefits of choosing a payout in platform-credits rather than a local-currency payout.

-> enhance your/your guilds visibility and reputation by investing earned credit points in visual-campaigns

-> Add skills to your character/profile by taking certain certified design-tests -> pay in credits (possibly owned by third-party-company)

-> Learn and expand skills by buying courses with credit-points: ex: "Get a ONE WEEK Lynda.com PhotoShop course for only 10 Credits. Expand your unique skill-set and get even better!"

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PRESENTATION TEXT

Gathered parts
http://piratepad.net/EMWWXhc21K

Picked parts http://piratepad.net/nD9UPhxe2Q

Slideshow text + references http://piratepad.net/kT82EOLyPq

Slideshow text only http://piratepad.net/AFjdd9xtlL

-> pleasures_slideshow

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Proposal (or, How it Works!):

Crowd-sourced design platform with two interfaces:

Customers looking for an affordable, fast and expert design can upload their project requirements to the platform (a contest). Proposals from a crowd of designers will come pouring in, waiting to be rated. The process can be helped along by providing feedback and in no time a winning design is selected!

Designers are "recruited" by being offered a fun, rewarding gaming experience. For them the contest is a way to gain experience, improve skills and expand their (social) network. Elements of games are introduced: earn badges for accomplishments or coins that can be spend on perks, better tools or the customization of their user-profile.

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https://cacoo.com/diagrams/0OPS7cV7u5MdpHt2

Video 1.

Customer:

WELCOME:

welcome to 99designs_99designs

the number one market place for crowdsourced graphic design_99designs

INTRO:

lets say you are opening up a new buisiness or rebranding your current business and you need some experts help for a name, logo or viral marketing - anything really_Squadhelp.com

PROBLEM:

you decide to go to an agency that handles this type of work but then they show you their rate of hour and it blows your budget completely_Squadhelp.com

you then visit a consultant around the corner. However he has only a few options and to be honest the quality is'nt that great_Squadhelp.com

SOLUTION:

you find this amazing site, and decide to give it a whirl_crowdSPRING.com

12designer is a simple and effective concept_12designer

instead of relying on just one person to provide you with a design we allow you to tap into the diversity of a crowd of people_12designer.com

helping you to tap into the collective wisdom of thousinds of experts across the globe. the best part is that all these experts compete against each other for your project like a contest by actully doing the work for you_12designer

so it's more of a game where experts play to win, rather than boring work, sparking creativity you could never imagine_Squadhelp.com

HOW IT WORKS:

you post your contest requirements, your modest budget and your deadline. Within hours you recieve dozens of submissions from talented creators from every corner of the globe_Squadhelp.com

you can also offer your job to the highest ranking design guilds, so you are sure of a dedicated and fantastic result.

you rate the entries and provide some feedback, so the creatives get a better idea of what you want _Squadhelp.com

the submissions keep getting better and better, and then, bam, there it is. The perfect one_Squadhelp.com

you choose the winner and squathelp takes care of the payments, so you can sit back and relax_Squadhelp.com

FINAL STROKE:

much cheaper than an agency and more options than a consultant can provide_Squadhelp.com

garanteed_Squadhelp.com

Video 2.

Designer:

WELCOME:

Welcome xxxxx.com

INTRO/PROBLEM:

Are you an eager designer, tired of nine to five labor, ready to put your talent to the test?

SOLUTION:

xxxx.com gives you the ultimate opportunity to connect, network and compete with graphic designers world wide.

It's really like a game. You have the chance to earn real money, grow your professional reputation, expand your portfolio and become the King (or Queen) or design.

HOW IT WORKS:

Create your own profile, distribute your skill-points, add a profile picture (and material from your portfolio)

Right away you can enter design contests that suits your interests, or you can join one of the many design-guilds. You can even form your own.

By joining a guild you can combine your skills and share your knowledge with other designers, giving you the opportunity for a shared income, while strengthening your professional ties.

By winning a contest you'll be rewarded in xxxxxx.com credits. At any time you can convert xxxx.com credits into your local currency ///; may that be dollars, yen, euro or an entirely different.

Alternetive you can invest earned xxxxx.com credits in the promotion of your guild, or in the sharpening of your skills trough one our beneficial programs/ affiliations such as:

Get a ONE WEEK Lynda.com PhotoShop course for only 10 Credits. Expand your unique skill-set and get even better.

For only 30 credits get one month of Adobe CS subscription

FINAL STROKE:

Now work is no longer a bore - its a game! Join us today. Start playing.

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Gr8 website! Gr8 inspiration! Gr8 job guys! http://www.venturespirit.com/

The commercial implications of utilising enterprise gamification may include:

• Providing a more satisfying experience as compared with traditional modes of performing a task with the same or improved desired outcome.

• Potential for streamlining internal and external processes and procedures – identifying and eliminating business weaknesses.

• Establishing a solution that has buy-in from the broader team, potentially making implementation and integration easier.

• Promoting greater awareness of processes and procedures, spread organically via word of mouth due to the desire to compare one’s skills and (or) knowledge to that of others.

• Obtaining cheaper, faster and better business-orientated outcomes from any specific gamified process.

• Increasing employee satisfaction and loyalty, due to engagement and recognition – prompting better productivity and performance.

Learning from The Hunger Games War reparations as annualised tribute game

Instead of invoking fees or other punishments the society established in the popular series of novels, The Hunger Games, decided that an annual fight to the death among the rebelling districts was a method to maintain the balance of power. Although participants are usually selected through a lottery system, some districts mandate training from birth and then the best of these children volunteer to play the game. Central to the game is its elaborate staging so that all members of the society may view them and in some way symbolically participate. The ‘honour’ of competing and desire to survive motivates the participants. The goals of the game, maintaining peace, providing tributes to the victor of the war, and reminding the districts not to make trouble, are all reinforced by playing the game. Of course, The Hunger Games is a fictional scenario but the plot does provide a great example of a deeply embedded and very sophisticated example of gamification.

The Hunger Games rules:

1. Participants are chosen via lottery from all districts which rebelled against an existing alliance. Participants are aged between 12 and 18 years of age.

2. Participants are trained for a short period in order to reach a certain level of parody.

3. Participants then fight to the death in a symbolic tribute to the winning faction.

4. The entire populous is able to view the contest.

5. Participants may be sponsored by elite members of the society. Sponsorship takes the form of support during the game.

6. Cannon shots provide feedback to all remaining participants that a player has been terminated.

7. The winner is allowed to live, is showered in riches and deified.

And may the odds be ever in your favor!

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Gamification can be thought of as using some elements of game systems in the cause of a business objective. It's easiest to identify the trend with experiences (frequent flyer programs, Nike Running/Nike+, or Foursquare) that feel immediately game-like. The presence of key game mechanics, such as points, badges, levels, challenges, leaderboards, rewards, and onboarding, are signals that a game is taking place. (Gabe Zichermann, "the gamification movement's Dark Lord")

Gamification reads:

http://www.gamasutra.com/view/feature/6366/persuasive_games_exploitationware.php

http://www.bogost.com/blog/gamification_is_bullshit.shtml

http://www.kotaku.com.au/2010/11/cant-play-wont-play

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99designs promotion versions: 60, 30 and 15 secs! Can it be quicker?

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INTERACTIVE WIKI WEB INSTALLATION ==> 99Designs in all its disguises

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List of crowdsourcing-platforms from boardofinnovation.com:
Rooted out with this py-script: href-lister

Lasse: http://sciencecommons.org http://www.dellideastorm.com http://mystarbucksidea.force.com http://en.eyeka.com http://greenchallenge.info http://www.hypios.com http://www.fiatmio.cc/en http://www.cafepress.com http://www.galaxyzoo.org http://www.fundingcircle.com http://www.onebillionminds.com http://www.hyve-special.de/bmw/index1.php http://www.imaginatik.com http://www.ideabounty.com http://www.ideaconnection.com http://be.linkedin.com/in/nickdemey http://en.wikipedia.org/wiki/Linux http://www.mookum.com/en http://pharmalicensing.com http://www.ideaken.com http://ibridgenetwork.org http://www.humangrid.eu http://www.dreamheels.com http://12designer.com http://www.venturespirit.com/documents/home.xml?lang=en http://www.burdastyle.com http://www.spreadshirt.de

Marlon: http://en.wikipedia.org http://www.yet2.com http://www.bigideagroup.net http://www.spudaroo.com http://www.newsfutures.com http://creativecommons.org/licenses/by-nc-nd/3.0 http://www.quirky.com/ge http://www.spigit.com http://www.kraftfoods.com/innovatewithkraft http://www.leadvine.com http://battleofconcepts.nl http://www.edge-amsterdam.com http://www.innovationexchange.com https://www.facebook.com/boardofinnovation http://en.guerra-creativa.com http://ushahidi.com http://answers.yahoo.com http://www.ninesigma.com http://www.mturk.com/mturk/welcome http://be.linkedin.com/in/philippederidder http://www.innocentive.com http://www.artistshare.com http://www.slideshare.net/boardofinnovation/presentations http://www.quirky.com http://bootb.com/en http://www.redesignme.com

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Mechanical Turking It

Syntax: type_url_number.extention, ex: button_eyeka.com_01.png

logo / testimonial / button / reference / symbol / text / extra / video

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Essential fragments of prominent CS-platforms

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How about accessories?

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Boiling down the language

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Links:

http://www.forbes.com/sites/johnvillasenor/2012/12/31/online-games-and-crowdsourced-creativity-the-next-frontier-in-intellectual-property/ http://www.venturespirit.com/documents/resources/bot-the-movie.xml?lang=en