Jujube/synopsis

Comparative Criticism

See http://pzwiki.wdka.nl/mediadesign/Calendars:Networked_Media_Calendar/Networked_Media_Calendar/07-11-2018_-Event_1

New Aesthetics - James Bridle

New Dark Age [1], ibid

Kenneth Goldsmith

Synopsis

International Art English

Original text: International Art English (by Alix Rule & David Levine)

In International Art English (acronym IAE), the authors present a linguistic study of the anglophone language surrounding contemporary art, and illustrate the discourse development of contemporary art through the adoption of this language. For this purpose, the authors analyze 13 years of e-flux announcements, the most widely-read listserv by an increasingly global contemporary art field through algorithms from Sketch Engine, a linguistic analysis tool.

They investigate the vocabulary, syntax, semantics and genealogy of the text (referred to as the corpus). They suggest that IAE originates from the highbrow criticism journal October from 1976, where editors changed the discourse of art criticism and translated French post-structuralist texts from Barthes, Baudrillard and Deleuze as well as the Germany's Frankfurt School. This editorial bias gave the language lexical peculiarities from French (e.g. the suffixes -ion, -ity, -ality, and -ization) and German (e.g. the prefixes para-, proto-, post-, hyper-).

The authors thus summarize the traits of IAE, such as: the acquisition of alien functions by ordinary words, the emphasis of otherwise redundant pairings and the fondness towards using more words instead of fewer. They thus demonstrate IAE as a distinctive language circulated in contemporary art, proliferated by the spread of biennials and the enabling of the internet.

The authors place the IAE in its own categories similar to that of a technical language (such as that shared among academics or car mechanics). They observe that although old users of the IAE came from academia and formal art criticism, new users are from increasingly diverse origin: notably, gallerists, curators and the artists themselves (for writing press releases, grant proposals and artist statements). These new users perpetuate the language and stylize the discourse with ever-changing trend.

The authors conclude that art criticism is in crisis and the future of IAE will be an implosion.