The entreprecariat

Today I picked up "The Soul at Work" from library as an intention to bridge my interest in corporeal body to current special issue's topic: the Entreprecariat. Authored by italian writer, media theorist and activist Franco Berardi, The Soul at Work tells about the mutating relationship between body and soul from Fordist industrialist economy to the current post industrialist economy; This afternoon I skimmed chapter 2 and 4, which are "The Soul at Work", and "The Precarious Soul". Worthy note are excerpted here:

The soul is the clinamen of the body. It is how it falls, and what makes it fall in with other bodies. The soul is its gravity. This tendency for certain bodies to fall in with others is what constitutes a world. (p9) clinamen in modern English refers to inclination.

Terminology: Cognitive capitalism.

Relationship between capitalism and the soul: Capitalism is the mobilization of a pathos and the organization of a mood: its subject, a field of desire, a point of inflexion for an impersonal affect that circulates like a rumor. The cognitariat carries a virus.

Terminology: Cognitariat.

...harnessing and putting to work not an abstract, general force of labor, but the particularity, the unique combination of psychic, cognitive and affective powers I bring to the labor process.

Semio-capitalism

Biopolitics makes a transition in discipline from the mechanical to informational.