Karina/meeting notes

14 DECEMBER

Tips for the future

posters and postcards

• Both posters and postcards are important for promotion. Some places prefer one over the other
• Print 200-300 posters and 500 postcards. These disappear in no time, reprinting takes extra time (& money)
• Almost all promotional posters are A2. Venues which like to promote posters in frames only have A2-sized frames. Also, hanging posters in a different size among other A2 posters may be difficult in some venues
• Do not leave posters / postcards at Rotterdamse Schouwburg (Schouwburgplein 25, 3012 CL) - these get removed
• Best locations (very welcome) to leave posters / postcards:
  • Boijmans Museum
  • Het Nieuwe Institute
  • Kunsthal
  • Leeszaal Rotterdam West
  • V2
  • all along Meent
  • all along Nieuwebinnenweg
• Look into all locations of Hogeschool Rotterdam to leave posters / postcards (Rochussenstraat, Museumpark, Pieter de Hoochweg, Lloydstraat, Oceaanhuis, Wijnhaven)
• Hogeschool Rotterdam has strict regulations about leaving posters / postcards in the school buildings - logo of the school needs to be big and clear otherwise they do not accept
• When creating posters / postcards make sure the logos of the venue of the launch, as well as Piet Zwart Institute and Hogeschool Rotterdam are all on there

starting a marketing strategy
1 VOICE

• • what's our mission statement?
  • what’s unique about your team?
  • what’s special about your project?
  • how do you want to be regarded by customers and your community?

2 IDENTITY

• • what is the name?
  • what visuals will bring out the best out of the message we are trying to communicate?
  • how will the project identity match the visual identity online?

3 CONTENT (GENERAL)

• • list all topics / types of posts that could be communicated

4 DIVISION OF CATEGORIES (PERCENTAGES)

• • looking at the list of topics, divide how much attention should each one get

5 GENERATE CONTENT (FIND)

• • decide how many posts a day / per week - will it increase with time?
  • check whether the percentages roughly match the amount of posts planned

6 SCHEDULE

• • find a scheduling site that is easy for you and is versatile
  • Later is great, but only for Instagram
  • Hootsuite is versatile for all

social media and the web

• discuss the content that will be posted with the entire group
• take time to discuss how the identity of the project and online presence will complete one another
• hootsuite is a great tool to schedule posts across different social media platforms
• finding out what time users of different social media platforms are most active is very important
  • facebook users are active in the first half of the day - 9AM, 1PM, 3PM (1PM being most effective in reaching many views)
  • instagram users are more active at night and schedule is found to be more complex (disregard the posts in the early AM's - those are party photos)
    • Sunday: 5:00 p.m.
    • Monday: 7:00 p.m. & 10:00 p.m.
    • Tuesday: 3:00 a.m. & 10:00 p.m.
    • Wednesday: 5:00 p.m.
    • Thursday: 7:00 a.m. & 11:00 p.m.
    • Friday: 1:00 a.m. & 8:00 p.m.
    • Saturday: 12:00 a.m. & 2:00 a.m.
• hootsuite doesn't manage with gif or video - those need to be done manually
• facebook allows hootsuite to post without permission - that is done automatically
• instagram does not allow hoot suite (or any scheduling site/app) to post without permission - be aware of push notifications to not miss the scheduled post
• list all social media platforms and decide how many and which ones will be used
• look into pushing the social media content through the PZI website - how could we manipulate it for different scheduling to work?
• plan what the purpose of the website could be - blog / only info / readers upload their own content?
• how could online content be archived?

outside of social media and the web

• make a list of all random possibilities to promote a project / event (tote bags / drones / flash mob / usb sticks / pigeons?)
• connect with launch venue / partner involved to see how we could collaborate with promotion
• contact / meet face-to-face with influential people who could help promote

other

• always save online meeting notes (ether pad) offline

6 DECEMBER

https://phlearn.com/how-to-create-a-gif-and-upload-it-to-instagram

5 DECEMBER

https://docs.google.com/document/d/1OtP5QW01agIUDd_TO-_1z3DJZet4Ntf6JAYNRfpZVNg/edit#

Last week to-do list (5/12/16 - 11/12/16)

• Correct website
  • Remove ‘free’ from text
  • Change text
  • Correct background image
  • Change red font to orange
  • Change red social media icons to orange
• Make list of all locations for distribution
• Print out more postcards / posters (?) - PHOTOCOPY!
• Trim already printed postcards
• Trim newly printed postcards after they dry
• Hand out posters & postcards
  • Hostel De Mafkees (postcards + posters)
  • Scrap XL (postcards + posters)
  • MONO (postcards + posters)
  • Grafisch Lyceum (postcards + posters)
  • Coffee Company (centrum) (postcards)
  • Lunchroom Figaro (poster)
  • Lilth (postcards + posters)
  • SHPPR (postcards)
  • Hutspot (postcards)
  • Stichting Rotterdamse Schouwburg (postcards)
  • WdKA
  • Witte de With Center for Contemporary Art
  • KingKong Hotel
  • Rotown
  • KINO Rotterdam
  • Leeszaal Rotterdam West
  • V2
  • Het Nieuwe Instituut
  • Kunsthal
  • Vlaamsch Broodhuys (Meent 8-A)
  • COPPI Koffie
  • Sports en Cultuur (Mekelweg 8, 2628 CD Delft)
• Ask Leslie whether distribution via mailing list is still possible - yes!
• Create schedule for last week of social media posts
• Contact / invite Alice Minney
• Distribute more on social media
• Look into twitter
• Pay facebook for larger reach (?)

Updated social media post schedule
https://docs.google.com/document/d/1ljWItEaMoPwRHRhWcAGD5OfDvL-d6CT2m-gBNeulME4/edit?usp=sharing

Creative Commons content search
https://www.flickr.com/search/?text=
http://giphy.com
https://pixabay.com
https://unsplash.com

24 NOVEMBER

Website for free (& custom) icons
https://icons8.com/web-app/new-icons/all

• Update Facebook
  • Change text in Facebook
  • Make facebook event
  • Change banner on facebook (poster?)
• Make informative website (use new text created)
  • Create rough template / structure
  • Change font
  • Change pattern in the background
  • Add facebook, twitter and instagram links
  • Make link to Worm
• Make twitter account
• Design posters / postcards / cards in exchange for money
  • Change font
  • Try invert colours (white on red, not red on white)
  • Talk to Leslie about PZI / WdKA / Hoogeschool Rotterdam logo on poster
  • Ask Worm for permission to use their logo on poster
• Talk to Leslie about Piet Zwart newsletter
• Talk to Worm about newsletter
• Upload website to XPUB WEBSITE.
• Ask Andres for permisions of MMDC
• Make posts

File:Op=op poster4.pdf

21 NOVEMBER

Google Docs folder with all meeting notes and old (offline) pads
https://drive.google.com/drive/folders/0Bx08io5F4rnKTEs3b192SU5vc1k

Social media statistics
Facebook: XPUB - Piet Zwart Institute [59 likes by 23:00]
Instagram: @xpub.pietzwart [12 followers (following 27) & 10 likes by 23:00]

19 NOVEMBER

Meeting with Claudia (Skype)

To do (21/11/16 - 24/11/16)

MONDAY

• Explain our plan to the team
• Ask them to do 2 small social media posts about their research ---> Show them schedule and ask them for it
• Make post more game dynamic (switch 22nd and 23rd)
• Schedule 5 more posts (we will be set till half Saturday 26th)
• Ask Franc for better photo of money gangstas for Instagram (post for Wednesday-hopefully)
• Ask Franc for video of studio party (post for Friday)
• Talk to production team about quantity of posters / postcards printed

WEDNESDAY

• Schedule 5 more posts (we will be set till Monday 28th)

THURSDAY

• Once we have 6 post, follow bigger Instagrammers (Het Nieuwe Institute, printing houses, ABC)
• Schedule 6 more posts (we will be set till Thursday 1st)

Content for Facebook
Experimental Publishing students at the Piet Zwart share their thoughts, process and work right here. Keep a look out for our trimestrial publications!
OP=OP is our first trimestrial XPUB publication. Our small team consists of creatives from diverse backgrounds, fields and interests. Our current focus is on scarcity of resources - we question our economic system with the use of a game. ‘OP=OP’ is the Dutch alternative to 'while supply last’ - which we all know causes people to buy by impulse. Stay tuned about our final preparations and get to know us better. Come to our launch on the 10th of December at Worm, Rotterdam, and join in the game!

Facebook: XPUB - Piet Zwart Institute [Published page at 13:00. 42 likes by 18:00]
Instagram: @xpub.pietzwart [Published at 16:40. 6 followers (following 25) & 5 likes by 18:00]

18 NOVEMBER

Meeting with Claudia (Skype)

Best time to post on Instagram

• Sunday: 5:00 p.m.
• Monday: 7:00 p.m. & 10:00 p.m.
• Tuesday: 3:00 a.m. & 10:00 p.m.
• Wednesday: 5:00 p.m.
• Thursday: 7:00 a.m. & 11:00 p.m.
• Friday: 1:00 a.m. & 8:00 p.m.
• Saturday: 12:00 a.m. & 2:00 a.m.

http://www.readypulse.com/the-best-times-to-post-on-instagram/


http://coschedule.com/blog/best-times-to-post-on-social-media/#facebook

Post for 3rd December: Karina's satire
Link to own online portfolio: http://www.karinadukalska.com/blog/

16 NOVEMBER

Meeting with Claudia

https://pad.bleu255.com/p/distribution_social_media_settup

TASKS DISTRIBUTION TEAM (16/11/16 - 18/11/16)

• make fb & instagram pages
• make Piet Zwart 'person' on facebook
• make email for Piet Zwart 'person' (xpub.pietzwart@gmail.com)
• link facebook and instagram profiles
• make Claudia & Karina admins on facebook
• create # for instagram (#xpub)
• sync hootsuite to facebook and instagram
• start making 5 posts on hootsuite IMPORTANT
  • (2nd- 17/Nov)
• Talk about the interactive game IMPORTANT
  • (1st - 17/Nov)
• write email to all teams with insight into social media pictures (from now on send us current pictures)
  • MONDAY 21st
• tell all teams to use #xpub on instagram
  • MONDAY 21st
• make list of articles that will be published on fb
• outline what will happen after launch (both social media and physical game)
  • (3rd -17/Nov)
  • plan to keep facebook page for future projects
  • some copies of the game will be left at WORM for people to play
• Contact formal locations whether we could leave postcards there
  • Kunsthal Rotterdam
  • Witte de With Center for Contemporary Art
  • Museum Boijmans Van Beuningen

10 NOVEMBER

Meeting with Claudia (Skype)

https://pad.bleu255.com/p/distribution_marketing_strategy

TASKS DISTRIBUTION TEAM (10/11/16 - 18/11/16)

• decide on importance / percentage of each category (step 4)
• decide the amount of posts per category in week 1, 2 and 3
• schedule (blank) posts per category (no content included yet) https://hootsuite.com
• decide the amount of posts per area (e.g 3 about creativity scarcity, 2 about disk space scarcity)
• Generate the content of the posts
• Create Facebook account
• Create Instagram account
• Call Emily about the colours
• Remind Emily and Max about deadlines (MAIL)
• Find out what is the name? (All teams) where is the logo? (design team) (MAIL)
• Ask Emily which red and blue for digital (what's the rgb?) (MAIL)
• Contact formal locations whether we could leave postcards there
  • Kunsthal Rotterdam
  • Witte de With Center for Contemporary Art
  • Museum Boijmans Van Beuningen

Extra docs / links

Google Calendar https://calendar.google.com/calendar/render?mode=day&date=20161114T223356&pli=1#main_7%7Cmonth

Google docs with schedule https://docs.google.com/document/d/1dEQQBw3dKirTwF6nKlbc5Eo6r_TqyiS9AU4BVgpz3Dw/edit?ts=582a4962

Making Facebook account: determine kind of business http://www.dummies.com/business/marketing/social-media-marketing/how-to-determine-what-kind-of-business-facebook-page-to-start/

1 NOVEMBER

Meeting with Delphine, Michael & Aymeric

Pad for meeting https://pad.bleu255.com/p/specialissue-2016-11-01

Pad for rules https://pad.bleu255.com/p/specialissue-2016-11-01-rules

Pad for chance (any time you think of one, write it in) https://pad.bleu255.com/p/specialissue-2016-11-01-chance

TASKS DISTRIBUTION TEAM (1/11/16 - next week)

• rewrite possible promo locations - recreate old pad list
• create (rough) schedule of social media posts
• crete (rough) schedule of physical promotion (postcards, posters, tote bags, stickers?)
• find and send banner sizes for social media platforms to design team
• find and send logo sizes for social media platforms to design team
• contact all people on the contact list
• make facebook & instagram pages
• look up possible (bulk) tote bag sellers
• make list & communicate what we need from other teams (hashtags, logo, visuals) + deadlines

9th Nov - banners, logo, identity from Design Team
10th Nov - start social media

11th Nov - deadline for physical promo (postcards / stickers) from Design & Production Team
14th Nov - start handing out physical promo

14th Nov - deadline for tote bag from Design & Production Team
18th Nov - hand out bags and postcards

18th Nov - deadline for posters from Design & Production Team
21st Nov - distribute posters

31 OCTOBER

Meeting with Delphine
https://www.evernote.com/shard/s368/sh/d7a0295c-21f2-41b1-8d46-0bf9cf7e342a/38a638cdb0da1599325ddfb1cb735722

Aim for today:

• define audience
• define motivation behind publication
• make new schedule for all teams

Tomorrow's plan:

• schedule for all teams
• review text: what needs to be used / dropped
• what illustration
• harvard style guide
• design / colours / identity
• finding venue for party
• summary of which group will do what in the pad

19 OCTOBER

https://pad.pzimediadesign.nl/p/special_issue_content_meeting

Franc capitalism (control & demand - we don't think about changing for improving future)
Julia lack of access (social / economical - dominant groups making structure and rest chasing it)
Max breaking power
Karina attention economics (treating consumer's time and attention as a resource)
Claudia lack of resources create creativity (self imposed scarcity)
Giulia scarcity of imagination (working together - redefine desire / wants & needs)
Noemie reverse research (what if object x becomes scarce?)

18 OCTOBER

Notes on ether pad
https://pad.pzimediadesign.nl/p/special_issue_content_meeting

Own notes for distribution
https://www.evernote.com/shard/s368/sh/a6aa45ef-f64f-44e3-8b63-277d0dfc3a47/6f9197ab91cdc19bbbd8e4497dc5c202


Linkbait Title Generator - http://www.contentrow.com/tools/link-bait-title-generator

17 OCTOBER

Possible pages to help schedule a meeting that suits the whole group
https://datumprikker.nl
http://doodle.com

https://issuu.com/amfi/docs/mondaze_magazine_preview

15 OCTOBER

Meeting with editors & Max (no Claudia)
Aim: understand theme and initial content strategy better
https://www.evernote.com/shard/s368/sh/fca02052-046c-474f-bd1e-8a5cfadcec02/7af6586e63eef849718c8854db5eb640

14 OCTOBER

Meeting with Claudia
Aim: initial brainstorming and research sharing
https://www.evernote.com/shard/s368/sh/88756772-9005-4937-b831-8f4bdd33bbb5/d4e223f95de49994b4592fae74968146