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CRAFTS AND THE IDEOLOGY OF SELF-EMPOWERMENT


News from Nowhere, in CHAPTER XVII: HOW THE CHANGE CAME
Rooted in personal skill and creative capacity, craft is deeply related to the notion of manual pleasure and authenticity. It is therefore ideologically associated with the fight for individual identity and freedom. Paradoxically though, the nature of craftsmanship is historically and in its essence collective. Craftsmanship gathers different forms of expertise at the service of a group, based on need, functionality and excellency of standards. Which meaning does any mention of crafts have nowadays without this socioeconomic purpose? What is the meaning of crafts in a global market and individualist logic?


This piece approaches do-it-yourself ideology as a governmental tool to control public unrest. The relation between this ideology and cycles of political and financial crisis has been evident throughout history (Arts & Crafts, Situationist International, Fluxus, punk movement), but today we find it embedded in mainstream culture. The idea of individual choice, ultimate freedom and self-sufficiency now serves a shift of responsibilities, away from public government to people’s own hands.


"Therefore, though they knew that the only reasonable aim for those who would better the world was a condition of equality; in their impatience and despair they managed to convince themselves that if they could by hook or by crook get the machinery of production and the management of property so altered that the ‘lower classes’ (so the horrible word ran) might have their slavery somewhat ameliorated, they would be ready to fit into this machinery, and would use it for bettering their condition still more and still more, until at last the result would be a practical equality (they were very fond of using the word ‘practical’), because ‘the rich’ would be forced to pay so much for keeping ‘the poor’ in a tolerable condition that the condition of riches would become no longer valuable and would gradually die out.  Do you follow me?” (...)
Social services are being dramatically cut down in most Western countries. A whole media apparatus introduces the ideological framework for it. We feel greatly empowered despite the increasing loss of security regarding work conditions, education, healthcare and cultural resources. It might be this sense of individual power that is greatly undermining our political criticism. What we used to consider tools of insurrection, freedom and self-expression in several radical movements since William Morris is turning into meaningless commodities.
“Well, since you follow me, you will see that as a theory this was not altogether unreasonable; but ‘practically,’ it turned out a failure.


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Reality shows and documentaries on the decay of the welfare state like 'Tokkies' in the Netherlands and 'Benefits Street' in UK negatively depict the user of a social system, preparing the ground needed for political disruption and slashing of social rights. Stereotyping and blame are used to destroy empathy among individuals, rendering people apolitical and therefore vulnerable. When William Morris, in News from Nowhere, chapter XVII, explains how the Industrial Age was overcome in a new Utopia, this partly reads like a description of a welfare state:


CRAFTS AND THE IDEOLOGY OF SELF-EMPOWERMENT
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This piece approaches the theme of Arts & Crafts from the relation that it might have with cycles of financial and political crisis. The ideology of Craft, as touching human skill, is only one of many ingredients useful to shift the attention of the individual from the public realm into himself, generating detachment from political criticism and notion of collective. We are being depoliticized by an overwhelming attention to what we are told to be our great inner power.
 
Craft is deeply related with the notion of manual pleasure and authenticity, rooted in personal skill and creative capacity. It is therefore ideologically associated with the fight for individual identity and freedom. Paradoxically though, craftsmanship has historically and in its essence a collective nature. Craftsmanship serves the gathering of different expertise at the service of a group, based on need, functionality and excellency of standards; which meaning does it have to speak about Crafts nowadays without this socioeconomic purpose? What is the meaning of Crafts in a global market and Individual-based logic?
 
If we do want to think about Crafts in a way that is broader than a mere humanist commodity, we should be aware of its economical and political meaning. There was never such thing as the individual craftsman that inspires our dreams of inner-me-power. Craft as one’s own production has no meaning detached from a collective effort and purpose.


In other hand, the belief in one’s own power is saving people from madness and fear, especially in countries were things went suddenly severally wrong. It is hard to read evil in articles or documentaries on this sort of human power, once it brings indefinite hope, but we must be aware that there is a conflict between this romanticism of the self and what law actually allows people to do. One of the videos in display shows a set of short interviews about Urban Crops in Lisbon. It is touching that this is happening, but is not being properly supported in order to empower people; most of this occupation is made on clandestine basis and property allowance is very unlikely to change in order to render such needs possible and accessible to everyone. Most of these men are probably going to be expelled from this land from one day to the other, but the message went through and people believe that they can find alternative ways of living in this midst of political and financial corruption. People would rather focus on this sort of message than on the need for a bloody revolution.
"Therefore, though they knew that the only reasonable aim for those who would better the world was a condition of equality, in their impatience and despair they managed to convince themselves that if they could by hook or by crook get the machinery of production and the management of property so altered that the ‘lower classes’ (so the horrible word ran) might have their slavery somewhat ameliorated, they would be ready to fit into this machinery, and would use it for bettering their condition still more and still more, until at last the result would be a practical equality (they were very fond of using the word ‘practical’), because ‘the rich’ would be forced to pay so much for keeping ‘the poor’ in a tolerable condition that the condition of riches would become no longer valuable and would gradually die out. Do you follow me?” (...) “Well, since you follow me, you will see that as a theory this was not altogether unreasonable, but ‘practically,’ it turned out a failure.


Small businesses and initiatives based on self-production seem to have mostly this ideological purpose, once hardly anyone manages to create something financially meaningful out of it. Market regulations increase by the day, as well as social and taxes policies. If in one hand we are fed this ideology of power, in other all our means to actually work independently are taken away, swallowed by global interests.
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In Portugal the local trade and production of food was pretty common until a few years ago when international security laws were introduced to render it impossible. In the vicinity of Porto schools would order their food from local farmers, which probably happened a bit everywhere around the country, but it became forbidden. These farmers didn’t comply with complex demands of hygiene, packaging and so on and the schools were compelled by governmental decision to order everything from an industrial food provider. The links with the neighbourhood got broken, the children got plasticised food and the farmers lost their small source of income.
One of the videos is about urban crops in Lisbon. Urban farming is widely discussed in Portugal and it is perceived as a very positive tendency. However, most of the farmers cultivate ground they do not own and property legislation is very unlikely to change in favor of them. They will be soon expelled from the land, and nobody will hear about them anymore on TV. Yet the propaganda message went through: There are alternative ways of living in the midst of political and financial corruption.


Traces of a supra-democratic dream though are to be found everywhere around us, in community construction of playgrounds, group claims for green areas, neighbourhood discussions on urban transformation, opinion platforms, evaluation meetings held by students in educational institutions. The bottom up principle, community interests, do-it-yourself mentality and integrity of action are here to substitute the decaying welfare state. People are stimulated to embrace entrepreneurship, flexibility of work, schedule and income; to look after each other and prepare their own future.
Most businesses based on self-made products seem to have this ideological purpose. Hardly anyone manages to get something financially meaningful out of it. Taxes and market regulations increase by the day. It is a paradox, but our self-empowerment appears to grow reciprocally to our loss of capacity to strive independently.


Everyone should try to do what is best at whilst adapting to market needs and finding his own personal way within it, exactly like William Morris dreamed of. And if people don’t really want this they are told they do and eventually they will believe it. On a throne speech from 17th September 2013, the King of the Netherlands said literally that in this time people “want to make their own choices” and “want to look after each other”. Really?
Traces of a pure-democratic dream can be found everywhere around us though, in community construction of playgrounds, group action for green areas, neighborhood discussions on urban transformation, opinion platforms. The bottom-up principle, community interests and integrity of action are here to substitute the decaying welfare state. People are stimulated to embrace entrepreneurship, flexibility of work, schedule and income, to look after each other and prepare their own future.  


The welfare system was a great achievement of democracy, why do we believe that it is not suitable anymore? Why is there no money to pay for it? Is it indeed because there are too many people exploiting it as we are permanently told by the media? Wasn’t this money actually swallowed by the financial gambling? Aren’t we looking at the wrong side of things? Once again we tend to point the finger at each other instead of thinking from a collective point of view. We are told about all the parasites of the system, usually the most vulnerable layers of society, and we believe that they are the one’s getting away with our money.
Everyone is supposed to try to do what they are best at whilst adapting to market needs and finding their own personal way within it - exactly what William Morris had dreamed of. Whenever people don’t really want this, they are told that it is what they do want anyway. Eventually  they will believe it.


Reality shows and documentaries on the decay of the welfare system like the 'Tokkies' in the Netherlands or 'Benefits Street' in UK, spread the necessary seed of conflict among the masses. Depicting negatively the user of a social system introduces the necessary ground for political disruption, breaking links of empathy among individuals and opening room for the subtraction of social rights. In the day the ‘Benefits Street’ documentaries were launched George Osborne (Chancellor of the Exchequer, UK) laid out his plans to cut another £10bn from Britain's welfare budget.
"(...) The classical welfare state is slowly but surely evolving into a participation society. Everyone who is able will be asked to take responsibility for their own lives and immediate surroundings. When people shape their own futures, they add value not only to their own lives but to society as a whole (...)"


William Morris describes the reason why a model of equality like a welfare system ultimately ended in failure, it relied on an asymmetrical awareness of reality and knowledge about the financial machinery, leading to an increase on a slavery-like situation among the most vulnerable layers of society. The ultimate tool to reach the utopian world of News from Nowhere was the revolution by force, and while explaining this he mentions a delicate detail within the story that shows the powerful role of media. An editor in particular decided to depict the truth about the emerging revolution in his newspaper against institutional will and managed therefore to generate public consciousness.
(Speech from the Throne, 17 September 2013, NL. Source: www.koninklijkhuis.nl)
“(…) The other exception was a paper thought to be one of the most violent opponents of democracy, and so it was; But the editor of it found his manhood, and spoke for himself and not for his paper. In a few simple, indignant words he asked people to consider what a society was worth which had to be defended by the massacre of unarmed citizens, and called on the Government to withdraw their state of siege and put the general and his officers who fired on the people on their trial for murder (…) Of course, this editor was immediately arrested by the military power; but his bold words were already in the hands of the public, and produced a great effect: so great an effect that the Government, after some vacillation, withdrew the state of siege (…)” the redemption of Media...

Latest revision as of 15:41, 26 June 2014

LMoura Ideology Of Self Empowerment.jpg LMoura lagos.JPG

CRAFTS AND THE IDEOLOGY OF SELF-EMPOWERMENT

Rooted in personal skill and creative capacity, craft is deeply related to the notion of manual pleasure and authenticity. It is therefore ideologically associated with the fight for individual identity and freedom. Paradoxically though, the nature of craftsmanship is historically and in its essence collective. Craftsmanship gathers different forms of expertise at the service of a group, based on need, functionality and excellency of standards. Which meaning does any mention of crafts have nowadays without this socioeconomic purpose? What is the meaning of crafts in a global market and individualist logic?

This piece approaches do-it-yourself ideology as a governmental tool to control public unrest. The relation between this ideology and cycles of political and financial crisis has been evident throughout history (Arts & Crafts, Situationist International, Fluxus, punk movement), but today we find it embedded in mainstream culture. The idea of individual choice, ultimate freedom and self-sufficiency now serves a shift of responsibilities, away from public government to people’s own hands.

Social services are being dramatically cut down in most Western countries. A whole media apparatus introduces the ideological framework for it. We feel greatly empowered despite the increasing loss of security regarding work conditions, education, healthcare and cultural resources. It might be this sense of individual power that is greatly undermining our political criticism. What we used to consider tools of insurrection, freedom and self-expression in several radical movements since William Morris is turning into meaningless commodities.

Reality shows and documentaries on the decay of the welfare state like 'Tokkies' in the Netherlands and 'Benefits Street' in UK negatively depict the user of a social system, preparing the ground needed for political disruption and slashing of social rights. Stereotyping and blame are used to destroy empathy among individuals, rendering people apolitical and therefore vulnerable. When William Morris, in News from Nowhere, chapter XVII, explains how the Industrial Age was overcome in a new Utopia, this partly reads like a description of a welfare state:

"Therefore, though they knew that the only reasonable aim for those who would better the world was a condition of equality, in their impatience and despair they managed to convince themselves that if they could by hook or by crook get the machinery of production and the management of property so altered that the ‘lower classes’ (so the horrible word ran) might have their slavery somewhat ameliorated, they would be ready to fit into this machinery, and would use it for bettering their condition still more and still more, until at last the result would be a practical equality (they were very fond of using the word ‘practical’), because ‘the rich’ would be forced to pay so much for keeping ‘the poor’ in a tolerable condition that the condition of riches would become no longer valuable and would gradually die out. Do you follow me?” (...) “Well, since you follow me, you will see that as a theory this was not altogether unreasonable, but ‘practically,’ it turned out a failure.”

One of the videos is about urban crops in Lisbon. Urban farming is widely discussed in Portugal and it is perceived as a very positive tendency. However, most of the farmers cultivate ground they do not own and property legislation is very unlikely to change in favor of them. They will be soon expelled from the land, and nobody will hear about them anymore on TV. Yet the propaganda message went through: There are alternative ways of living in the midst of political and financial corruption.

Most businesses based on self-made products seem to have this ideological purpose. Hardly anyone manages to get something financially meaningful out of it. Taxes and market regulations increase by the day. It is a paradox, but our self-empowerment appears to grow reciprocally to our loss of capacity to strive independently.

Traces of a pure-democratic dream can be found everywhere around us though, in community construction of playgrounds, group action for green areas, neighborhood discussions on urban transformation, opinion platforms. The bottom-up principle, community interests and integrity of action are here to substitute the decaying welfare state. People are stimulated to embrace entrepreneurship, flexibility of work, schedule and income, to look after each other and prepare their own future.

Everyone is supposed to try to do what they are best at whilst adapting to market needs and finding their own personal way within it - exactly what William Morris had dreamed of. Whenever people don’t really want this, they are told that it is what they do want anyway. Eventually they will believe it.

"(...) The classical welfare state is slowly but surely evolving into a participation society. Everyone who is able will be asked to take responsibility for their own lives and immediate surroundings. When people shape their own futures, they add value not only to their own lives but to society as a whole (...)"

(Speech from the Throne, 17 September 2013, NL. Source: www.koninklijkhuis.nl)