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| Lasse van den Bosch Christensen | | Lasse van den Bosch Christensen |
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| <P LANG="en-US">SKELETON</P>
| | ='''GET THEM THESIS HERE! =========> [[File:thesis_for_wiki.zip]]'''= |
| <H1 LANG="en-US"><A NAME="title-i-for-one-welcome-our-new-overlords"></A>
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| TITLE: I, for one, welcome our new Overlords</H1>
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| <H2 LANG="en-US" CLASS="western"><A NAME="questions"></A>QUESTIONS</H2>
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| <P LANG="en-US">What are the characteristics of relationships between
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| a provider of a controlled, closed platform and its community?</P>
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| <P LANG="en-US">Is such a relationship only biased towards the
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| provider? Meaning that the provider hosts the platform, nourish and
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| build up the community on the purpose to generate a monetary value.</P>
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| <P LANG="en-US">How are feelings of both awe and frustration
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| expressed towards the provider during critical periods within
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| platform such as a program-retirement.</P>
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| <P LANG="en-US">How does a community resist the provider?</P>
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| <H2 LANG="en-US" CLASS="western"><A NAME="introcommunity-panic"></A>INTRO:COMMUNITY
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| PANIC</H2>
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| <P LANG="en-US">In may 2012 Google announces to sell it's popular
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| 3D-modeling-software Google Sketchup. Within the ownership of Google,
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| the software gained a lot of attention as a tool to populate Google
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| Earth with models made in Google Sketchup. A strong community of
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| so-called 'geo-modelers' grew forth aided and supported by Google. On
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| a voluntary basis these dedicated modelers would spend hours building
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| models to be pushed to Google Earth, motivated by pride in having
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| 'modeled your own town' and knowing that you would be part of a | |
| community that actually would build a virtual copy of the earth.</P>
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| <P LANG="en-US">In this introductory chapter i will describe
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| situation, setting and spirit within the community of voluntary
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| geo-modellers in the immediate after wake of the selling. How users
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| panicked, showing their frustration by cutting their contributions,
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| but also how others had immense faith in the new, as well as the old
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| provider. They welcomed the new Overlords.</P>
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| <H3 LANG="en-US" CLASS="western"><A NAME="focus-a-traumatized-community-uncertain-future-prospects."></A>
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| FOCUS: A traumatized community; uncertain future prospects.</H3>
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| <PRE CLASS="western"><CODE CLASS="western"> </CODE><CODE CLASS="western"><SPAN LANG="en-US">...I deleted all my [...] models!</SPAN></CODE>
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|
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|
| <CODE CLASS="western"><SPAN LANG="en-US">...I will also delete all my models!</SPAN></CODE>
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|
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|
| <CODE CLASS="western"> </CODE><CODE CLASS="western"><SPAN LANG="en-US">...It is Over.</SPAN></CODE>
| | [[User:Lassebosch/2ndyr/thesis/draft| Prev Drafts]] |
| | |
| <CODE CLASS="western"><SPAN LANG="en-US">...People are starting to Jump! </SPAN></CODE>
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| | |
| | |
| | |
| <CODE CLASS="western"> </CODE><CODE CLASS="western"><SPAN LANG="en-US">...I, for one, welcome our new [...] Overlords.</SPAN></CODE></PRE><P LANG="en-US">
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| Shortly after Google officially announces the selling of it's popular
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| 3D-software 'Google Sketchup', panic is spreading amongst it's huge
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| 3d-modellers community. The users are split in two camps; one camp
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| skeptical towards the unknown implications of an owner change, while
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| the second camp tries to pour oil on the troubled waters attempting a
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| more pragmatic, optimistic approach.</P>
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| <P LANG="en-US">FURTHER: explain the purpose of the thesis - what
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| will happen.</P>
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| <P LANG="en-US">With the notion of 'crowdsourcing', and the current
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| case as a vantage point this text seeks to cover the dynamics of
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| user-provider relationships, looking critically at pitfalls and
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| 'positives' of such symbiosis.</P>
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| <H2 LANG="en-US" CLASS="western"><A NAME="i-another-case"></A>I:
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| Another Case</H2>
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| <P LANG="en-US">(book: Uncovering Labour in Information Revolutions,
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| 1750–2000,
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| http://www.cambridge.org/us/academic/subjects/history/regional-and-world-history-general-interest/uncovering-labour-information-revolutions-17502000-volume-11)</P>
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| <P LANG="en-US">This chapter will see the topic in perspective to the
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| 'AOL Community Leader Program'. This case has quite strong parallels
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| to the situation within the Sketchup community. Former community
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| leaders describes their relationship with AOL "like a bad
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| relationship", hard to get out of, while geo-modellers express
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| similar 'bittersweet' frustrations. It will look at AOL's argument
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| for using the community: 'This whole volunteerism community and the
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| participants are what makes the Internet' and engage in the
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| discussion of the Utopian visions of the internet and how it has been
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| appropriated to accommodate a business model.</P>
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| <P LANG="en-US">The 'AOL Community Leader Program' roots dates back
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| to the use of online remote volunteer "guides" by AOL
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| predecessor QuantumLink at its start in 1985. In the early 1990s 'The
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| Community Leader Program' was officially established, running until
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| its discontinuation in 2005. At the peak of the program, it is
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| estimated that AOL had approximately 14,000 volunteers.(book:Aol by
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| George) AOL customers could volunteer to become 'Community Leaders',
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| carrying a wide range of responsibilities such as hosting chats,
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| board-monitoring, providing customer service and managing forum
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| content. "In exchange for their services, AOL provided free
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| service to their volunteers. Community Leaders also received special
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| accounts (Price Index 77 or Overhead Accounts) that allowed them to
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| restrict disruptive chat, hide inappropriate message board postings,
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| and access private areas on the AOL service, such as the Community
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| Leader Headquarters (CLHQ)." (wiki)</P>
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| <P LANG="en-US">"Although at times controversial, the Community
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| Leader program arguably played a substantial role in the rapid growth
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| and success of the America Online service in the mid-1990s. Because
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| they were usually recruited from the more active users of a
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| particular online forum, Community Leaders were often very passionate
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| about the area for which they volunteered their time. This enthusiasm
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| usually resulted in a greater sense of community and a higher level
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| of professionalism in that forum. This in turn gave the AOL service
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| more value over the less organized "frontier" of the
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| Internet, at least in the eyes of users new to the online scene at
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| the time. It also provided oversight with respect to forum content by
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| knowledgeable individuals." (wiki)</P>
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| <P LANG="en-US">In 1999 seven former community leaders "asked
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| the Department of Labor to investigate whether AOL owes them back
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| wages. On May 25, two of the seven filed a complaint against AOL in
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| federal court in New York, the first volley in a class-action lawsuit
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| that is expected to drag on for over a year. Their attorney Leon
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| Greenberg contends that the arrangement amounts to an illegal
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| "cyber-sweatshop." On July 22, AOL announced the
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| elimination of its youth corps, 350 teenaged CLs. Scores of people
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| have asked to join the lawsuit, say its filers. Meanwhile, the other
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| 13,643-odd volunteers continue to report to "work" on AOL.</P>
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| <P LANG="en-US">Who are these people who choose to personify the
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| 800-pound gorilla of the online world, night after night, virtually
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| for free? And what in the world did AOL do to anger this posse? As
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| much as the lawsuit's outcome will set a precedent for compensating
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| online labor in the future, it offers a window into the weird and
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| wacky world of cyber-codependence - right at the intersection between
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| corporate and personal identity.</P>
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| <P LANG="en-US">"I'm torn by the lawsuit," says Nancy, who
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| is typical of the dozen CLs interviewed for this story. On the one
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| hand, she'd like to get paid for her work; on the other, she doesn't
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| want to lose her volunteer position. Keep her talking, though, and
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| Nancy starts to sound less like a disgruntled employee and more like
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| a battered wife. "I love AOL even though they're really shitty
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| to me," she laughs. "It's like a bad relationship I can't
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| get out of."</P>
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| <P LANG="en-US">(wired 1999:
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| http://www.wired.com/wired/archive/7.10/volunteers.html)</P>
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| <P LANG="en-US">AOL and many other Internet companies have gone a
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| step further, enlisting volunteers in a structured fashion to help
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| control the traffic that can verge on chaos in the virtual world. The
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| question raised now is whether such companies are riding to
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| profitability on the backs of unpaid workers.</P>
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| <P LANG="en-US">AOL defends the system, saying it's part of the
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| culture of the Web.</P>
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| <P LANG="en-US">''This whole volunteerism community and the
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| participants are what makes the Internet,'' said AOL spokeswoman Ann
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| Brackbill.</P>
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| <P LANG="en-US">Ms. Brackbill said volunteer work is coordinated by
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| the company, since the company manages ''tens of thousands of chat
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| rooms'' and needs to organize the services of its many volunteers.</P>
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| <P LANG="en-US">But she said the tasks performed by the volunteers
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| ``are very different from AOL employees, and we would make sure of
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| that.''</P>
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| <P LANG="en-US">Ivillage.com, an Internet company where 1,100
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| volunteers outnumber staffers by more than five to one, issued a
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| brief statement Wednesday defending its use of volunteers.</P>
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| <P LANG="en-US">''IVillage.com community leaders are true volunteers
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| and not employees,'' the statement said. ''Our hope is that the
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| Internet's participatory nature is not what's at issue here.''</P>
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| <P LANG="en-US">(AP 1999:
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| http://www.apnewsarchive.com/1999/AOL-Volunteers-Claim-Exploitation/id-2a5f7b2fbaa68ee2e71d580f8a2b8b6c)</P>
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| <H2 LANG="en-US" CLASS="western"><A NAME="ii-productive-users"></A>II:
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| PRODUCTIVE USERS</H2>
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| <H3 LANG="en-US" CLASS="western"><A NAME="focus-how-to-harness-the-crowd-to-produce-a-desired-output"></A>
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| FOCUS: How to harness the crowd to produce a desired output?</H3>
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| <P LANG="en-US">This chapter will extend the argument of exploitation
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| of the "Internet's participatory nature" and look at more
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| recent developments within this sphere. The idea of Crowdsourcing
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| will be presented, as the key idea for shaping users who,
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| essentially, will work for free. Here Jeff Hoeve's bible 'Crowd
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| Sourcing - Why the Power of the Crowd Is Driving the Future of
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| Business' will be used as central source.</P>
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| <P LANG="en-US">With this approach I will rewind to the case of
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| Google Sketchup, and dig further into the reasons for google to
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| provide such software, and subsequently selling it. Flowingly an the
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| official statement by the Google-team, on the acquisition of
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| Sketchup:</P>
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| <P LANG="en-US">"...Already we’ve had hundreds of users create
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| 3D content in SketchUp and place their models in Google Earth. (A
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| free plug-in enables you to do this.) What will that virtual world
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| look like when tens of thousands of users are doing the same?"</P>
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| <P LANG="en-US">(http://googleblog.blogspot.nl/2006/03/new-home-for-last-software.html
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| )</P>
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| <P LANG="en-US">I will address the Google Educational program, which
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| provided teaching for children/youth in the use of sketchup. Is this
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| a sign of creating even more users, who are actually users; they are
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| addicted to the software and very dependent on it.</P>
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| <P LANG="en-US">I will address how world-wide competitions were set
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| up by Google, such as 'Model your Town', as a mean to effeciently
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| build up a troop of dedicated, spending hours competing but also
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| guiding and aiding each other. All for the sake of enriching a Google
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| product.</P>
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| <H2 LANG="en-US" CLASS="western"><A NAME="iii-more-than-a-user"></A>III:
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| More than a user?</H2>
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| <H3 LANG="en-US" CLASS="western"><A NAME="focus-mutual-dependence-broaden-the-perspective-of-the-second-chapter.-bring-back-aol-but-also-ge-examples-look-at-the-sweet-in-the-bittersweet"></A>
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| FOCUS: Mutual dependence? Broaden the perspective of the second
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| chapter. Bring back AOL but also GE-examples, look at the sweet in
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| the bittersweet?</H3>
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| <P LANG="en-US">After having discussed the exploitation of the users
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| in building up the virtual world for free, i will return to the
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| community and address the fact that the users evolves strong
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| emotional bonds towards the platform, each other as users, and the
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| content they've produced. The provider plays a less 'dominant' role
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| since the production is 'benefiting' the user it self. That is until
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| this decides to shut down the platform.</P>
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| <UL>
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| <LI><P LANG="en-US" STYLE="margin-bottom: 0in">Enthusiasm amongst
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| the users towards the provider but also towards each other.
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| </P>
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| <LI><P LANG="en-US" STYLE="margin-bottom: 0in">Welcoming the new
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| Overlords
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| </P>
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| <LI><P LANG="en-US" STYLE="margin-bottom: 0in">Users benefit from
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| genuine relationships with other users
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| </P>
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| <LI><P LANG="en-US" STYLE="margin-bottom: 0in">The provider, until a
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| certain point, is dependent on content to be produced by the
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| community. It actually has to invest time/energy/money in building
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| up the community and spreading the program.
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| </P>
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| <LI><P LANG="en-US" STYLE="margin-bottom: 0in">While Google Earth is
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| a product of Google, it's content has been created by real
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| human-beings. It expresses a need for individuals to express
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| themselves and build 'stuff' in participation with other
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| individuals.
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| </P>
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| <LI><P LANG="en-US">Google Earth as 'a huge piece of craftsmanship
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| and art' full of inconsistencies reflecting on all the various
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| people around the world involved.
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| </P>
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| </UL>
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| <HR>
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| <H1 LANG="en-US"><A NAME="unordered-notesclippings"></A>unordered
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| notes/clippings</H1>
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| <P LANG="en-US">[...] As long as "WE" still have control
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| over editing and the model information we uploaded remains the same,
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| I won't care about anything else (that I can think of right now
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| anyway). Furthermore, as long as the models still identify the
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| Modeler .... so that "WE" are still recognized for each of
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| our works, I think I'll be satisfied.</P>
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| <P LANG="en-US">People are starting to Jump, personally I've started
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| to remove models on a graduated basis. Regards,</P>
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| <P LANG="en-US">We're doing our best. Please be patient and again,
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| try not to react harshly (like removing models) until all the
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| information is published.</P>
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| <P LANG="en-US">All I can say is "Beware of Greeks Baring Gifts"
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| Be very careful what you ask for as one day it just might come true
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| and unfortunately, just when you least expect it and if you think a
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| "overlord" is welcoming just look at history.</P>
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| <P LANG="en-US">Crowdsourcing theory...: Main critique</P>
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| <P LANG="en-US">//game-theory: design systems which generate outcome
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| for the provider but enables 'freedom' for the individual. -->
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| leads to next chapter</P>
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| <P LANG="en-US">Provider/Workers-relationship</P>
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| <PRE CLASS="western"><CODE CLASS="western"><SPAN LANG="en-US">- game-theory</SPAN></CODE>
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| <CODE CLASS="western"><SPAN LANG="en-US">- crowd-control</SPAN></CODE>
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| <CODE CLASS="western"><SPAN LANG="en-US">- self-constrainment</SPAN></CODE>
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| | |
| <CODE CLASS="western"><SPAN LANG="en-US">- design systems which generate outcome for the provider but enables 'freedom' for the individual.</SPAN></CODE>
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| | |
| <CODE CLASS="western"><SPAN LANG="en-US">- holmes/cybernetics</SPAN></CODE>
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| <CODE CLASS="western"><SPAN LANG="en-US">- regulation/law/lessig</SPAN></CODE>
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| <CODE CLASS="western"><SPAN LANG="en-US">- Latour: </SPAN></CODE></PRE><P LANG="en-US">
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| 'Between a car driver that slows down near a school because she has
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| seen the ‘30 MPH’ yellow sign and a car driver that slows down
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| because he wants to protect the suspension of his car threatened by
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| the bump of a ‘speed trap’, is the difference big or small? Big,
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| since the obedience of the first has gone through morality, symbols,
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| sign posts, yellow paint, while the other has passed through the same
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| list to which has been added a carefully designed concrete slab. But
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| it is small since they both have obeyed something: the first driver
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| to a rarely manifested altruism—if she had not slowed down, her
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| heart would have been broken by the moral law; the second driver to a
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| largely distributed selfishness—if he had not slowed down his
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| suspension would have been broken by the concrete slab. Should we say
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| that only the first connection is social, moral and symbolic, and
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| that the second is objective and material? No. But, if we say that
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| both are social, how are we going to justify the difference between
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| moral conduct and suspension springs? They might not be social all
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| the way through, but they certainly are collected or associated
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| together by the very work of road designers. One cannot call oneself
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| a social scientist and pursue only some links—the moral, legal, and
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| symbolic ones—and stop as soon as there is some physical relation
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| interspersed in between the others. That would render any enquiry
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| impossible.' p.77-78</P>
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| <PRE CLASS="western" STYLE="margin-bottom: 0.2in"><CODE CLASS="western"><SPAN LANG="en-US">- a biased game?</SPAN></CODE></PRE><P LANG="en-US">
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| I, for one, welcome our new Trimble Overlords - Something more than
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| just exploitation</P>
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| <PRE CLASS="western"><CODE CLASS="western"><SPAN LANG="en-US">- the symbiosis (also forth coming in the source material</SPAN></CODE>
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| <CODE CLASS="western"><SPAN LANG="en-US">- we are the gold farmers </SPAN></CODE>
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| <CODE CLASS="western"><SPAN LANG="en-US">- the 'whatever'</SPAN></CODE></PRE><H1 LANG="en-US">
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| <A NAME="links"></A>Links</H1>
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| <P LANG="en-US">http://www.mastersketchup.com/why-google-doesnt-need-sketchup-anymore/
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| http://www.macnn.com/articles/06/03/14/google.acquires.sketchup/
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| http://www.jonathansblog.net/google_earth_sketchup_plugin
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| http://www.constructech.com/news/articles/article.aspx?article_id=9248&SECTION=1
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| http://searchenginewatch.com/article/2059388/Google-Buys-SketchUp-Google-To-Map-The-World-in-3D
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| http://googlesystem.blogspot.nl/2006/03/google-acquires-sketchup-3d-sketching.html</P>
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| <P LANG="en-US">http://news.cnet.com/Google-acquires-Last-Software/2100-1030_3-6049511.html</P>
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| <P LANG="en-US">official blog:
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| http://googleblog.blogspot.nl/2006/03/new-home-for-last-software.html</P>
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| <P LANG="en-US">Upload to google earth:</P>
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| <P LANG="en-US">http://help.sketchup.com/en/article/57057
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| https://productforums.google.com/forum/#!topic/earth/BQ3Icb6N5Po</P>
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| <P LANG="en-US">GREAT GROUPS:</P>
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| <P LANG="en-US">examples of new mesh:
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| https://groups.google.com/forum/#!topic/3dwh/Cm_e8-f2EiM</P>
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| <P LANG="en-US">"appeal a model"
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| https://groups.google.com/forum/#!topic/3dwh/CKEFcdYVQeg</P>
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| <P LANG="en-US">applause for craig d
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| https://groups.google.com/forum/#!topic/sketchup-pro/fS73Zo0kTHU</P>
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| <P LANG="en-US">craig d thanks the community
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| http://sketchucation.com/forums/viewtopic.php?f=15&t=5465</P>
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| <P LANG="en-US">alternative solutions open source (search
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| matthiasbasler):
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| https://groups.google.com/forum/embed/?place=forum%2F3dwh&showsearch=true&showpopout=true&parenturl=http%3A%2F%2Fsketchup.google.com%2F3dwarehouse%2Fforum&hl=da#!topic/3dwh/epXUQA2bJ2s%5B1-25-false%5D</P>
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| <P LANG="en-US">https://groups.google.com/forum/#!topic/3dwh/-GQj7OlZshA%5B151-175-false%5D
| |
| https://groups.google.com/forum/embed/?place=forum/3dwh&showsearch=true&showpopout=true&parenturl=http://sketchup.google.com/3dwarehouse/forum&hl=da#!searchin/3dwh/beryl$20reid/3dwh/12RpDeu4Z0M/5JF_3efZ8zYJ</P>
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| <P LANG="en-US">LINKS</P>
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| <P LANG="en-US">http://google-latlong.blogspot.no/2012/06/take-flight-through-new-3d-cities-on.html
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| http://googleblog.blogspot.no/2012/06/never-ending-quest-for-perfect-map.html
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| https://plus.google.com/+GoogleEarth/posts/RCTTNn6kcbA</P>
| |
| | |
| | |
| ----
| |
| | |
| '''== BACKPORTS =='''
| |
| | |
| <p>SKELETON</p>
| |
| | |
| <H1 CLASS="western" STYLE="line-height: 150%">TITLE: I, for one,
| |
| welcome our new Overlords
| |
| </H1>
| |
| <P STYLE="line-height: 150%"><BR><BR>
| |
| </P>
| |
| <P STYLE="line-height: 150%"><B>Outline: </B>
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">The thesis will
| |
| examine the relationship between users of online platforms and the
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| provider of such. It will specifically look at motives for using a
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| platform and on the other hand providing it, and how these two can
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| differ entirely but to some extent accommodate each other.</P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">As a case the
| |
| thesis will focus on the community around a 3D modeling software, | |
| recently known as Google SketchUp, and it's close connection to the
| |
| virtual earth simulation tool Google Earth, which also until recently, allowed users to upload their models built in Google SketchUp.
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">Google SketchUp was
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| sold in the spring of 2012, and the functionality for users to upload
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| their models to Google Earth was announced retiring as of October
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| 2013, supposedly because of advances made in automated, computed
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| model-making, replacing the need for users to populate Google Earth
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| with their content. These decisions naturally caused an uproar
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| amongst the users of the software and platform, leading to several
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| heated debates filled with anger and despair towards the sale and
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| future role of the modelers. At the same time a dominant awe towards
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| the provider and strong faith in it's decisions is present, shedding
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| light on the almost godlike position of such.
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">A user-based
| |
| discussion thread on the sale of Google SketchUp and how the modelers
| |
| handle the situation, will be held as a central source, and used as a
| |
| 'backbone' for the thesis. The discussion thread is named: 'I, for
| |
| one, welcome our new Trimble Overlords', Trimble being the new owners
| |
| of Sketchup. This title already indicates the distinguished
| |
| relationship between users and provider.
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">From this departure
| |
| the thesis will dive in to the trending idea of 'crowdsourcing' and
| |
| address its 'gray areas' of outsourcing and exploitation. It will
| |
| further look upon ideas of game-theory; how to construct a 'game' or
| |
| a system generating an optimized outcome, trough 'rules' based on
| |
| technical restrictions built into the soft/hardware or based on
| |
| certain social/psychological triggers.
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">Broadening this
| |
| line of thought, the thesis will elaborate on the emergence of a
| |
| strong social and cultural scene which can emerge within such a
| |
| system, arguably crossing the boundaries of pure exploitation of the
| |
| users. In the case of Google SketchUp/Google Earth the emotional
| |
| attachments users gradually builds by populating the virtual earth,
| |
| clearly shines trough the aspect of exploitation, yet they are
| |
| extremely dependent on the provider since it serves the entire
| |
| habitat in which the users 'roam'. The users passionately generate
| |
| content for the platform, while the provider makes the existence of
| |
| the platform a reality and aggregate value from the content
| |
| generated. A certain, fragile, asynchronous relationship between
| |
| users and provider becomes more clear.
| |
| </P>
| |
| <P STYLE="font-weight: normal; line-height: 150%">Throughout the
| |
| thesis additional smaller case studies will be brought in, making
| |
| space for a deeper cultural, more general understanding of
| |
| relationships between communities and providers, also addressing the
| |
| issues of sudden 'rupture' within a platform and the mutual
| |
| dependence between users and providers.
| |
| </P>
| |
| <H2 CLASS="western" STYLE="line-height: 150%">I: INTRO: Community
| |
| Panic</H2>
| |
| <P STYLE="line-height: 150%"><B>FOCUS: depict the despair/panic in
| |
| the modelers-community at the time of sale (of SketchUp). Give
| |
| overview of implicated software and platforms. </B>
| |
| </P>
| |
| <P STYLE="line-height: 150%"><BR><BR>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <FONT SIZE=2 STYLE="font-size: 11pt"><I>...I deleted all my [...]
| |
| models! </I></FONT>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <FONT SIZE=2 STYLE="font-size: 11pt"><I>...I will also delete
| |
| all my models! </I></FONT>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <FONT SIZE=2 STYLE="font-size: 11pt"><I>...It is Over. </I></FONT>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <FONT SIZE=2 STYLE="font-size: 11pt"><I>...People are starting to
| |
| Jump! </I></FONT>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <FONT SIZE=2 STYLE="font-size: 11pt"><I>...I, for one, welcome
| |
| our new [...] Overlords. </I></FONT>
| |
| </P>
| |
| <P ALIGN=LEFT STYLE="margin-left: 0.48in; margin-right: 0.48in; margin-bottom: 0in; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%">“I wonder that
| |
| people aren't adding to their models little prophets carrying 'The
| |
| End is Nigh!' placards.”.</P>
| |
| <P CLASS="first-line-indent" STYLE="text-indent: 0in"><BR>
| |
| </P>
| |
| <b>A broken trinity: Software, Platform &
| |
| Repository</b>
| |
| <P CLASS="first-line-indent" STYLE="text-indent: 0in">For the sake of
| |
| overview a brief outline of the different implicated software and
| |
| platforms and their relations will be sketched out in the following.<BR><BR>
| |
| </P>
| |
| <P CLASS="first-line-indent" STYLE="text-indent: 0in; font-weight: normal">
| |
| <BR>
| |
| </P>
| |
| <H2 CLASS="western">II: The crowd</H2>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><B>FOCUS: How to
| |
| harness the crowd into producing a desired output? How is the crowd
| |
| utilized for production? Main argument revolves around exploitation
| |
| of users. </B>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><B>REWIND: google
| |
| acquires Sketchup: reasons </B>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| ...Already we’ve had hundreds of users create 3D content in
| |
| SketchUp and place their models in Google Earth. (A free plug-in
| |
| enables you to do this.) What will that virtual world look like when
| |
| tens of thousands of users are doing the same?
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in">“<SPAN STYLE="font-weight: normal">Crowdsourcing
| |
| is outsourcing on steroids” - Jeff Howe (</SPAN>Crowdsourcing - Why
| |
| the Power of the Crowd Is Driving the Future of Business)
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| game-theory: design systems which generate outcome for the provider
| |
| but enables 'freedom' for the individual. --> leads to next
| |
| chapter
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| Exploitation critique</P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <H2 CLASS="western">III: Users as Users
| |
| </H2>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><B>FOCUS: Dependency
| |
| on software and platform. Google sells Sketchup. This chapter will
| |
| extend above critique and discuss more technical aspects of
| |
| rectrictions/regulations</B></P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
|
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| This chapter will discuss how the software and platform is designed
| |
| to make the crowd perform a desired task, by introducing certain
| |
| confinements and restrictions to the capabilities of the
| |
| software/platform and the users 'freedom'.
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| Bring in more source-material
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - regulation/law/lessig:
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - Latour: on speedbumps: motivations and limits for the user.
| |
| confinement of 'movement'.
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <UL>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - ganeesh (own note)</P>
| |
| </UL>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <H2 CLASS="western">IV: More than a user?
| |
| </H2>
| |
| <P><BR><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><B>FOCUS: Mutual
| |
| dependence? Broaden the perspective of the previous chapters. </B>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - Enthusiasm amongst the users
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - back to the title of the discussion thread
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| - Emergence of subscenes, and cultures some more conform than others
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
|
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| The platform allows not only for rigid 'upload' to Google earth but
| |
| spawns a vivid scene of cultures and subcultures. The users evolves
| |
| strong emotional bonds towards the platform, and the content they've
| |
| produced, the provider plays a less 'dominant' role since the
| |
| production is 'benefiting' the user it self.
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; font-weight: normal; line-height: 150%">
| |
| <BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
| <P STYLE="margin-bottom: 0in; line-height: 150%"><BR>
| |
| </P>
| |
