Ideology

The Pervert’s guide to Ideology - Notes

Trashcan = Ideology John, homeless worker, finds strange box sunglasses, when he puts them on the glasses gives a view of critic on ideology. It saws you the real messages, under need it. We live in post ego logic society Subject of pleasures, live a satisfying life Ideology is a spontaneity relationship to or social world, so we can enjoy it. To step out of it, you have to force it to do it. The critic you have to see very time, not only with glasses. We do see the critic or proof, we are against that, we don’t want to wear the glasses. Freedom hurts

Enjoyment and pleasures Beauty and pleasures, A non, with too much energy, too much sex energy, falls in love, can control it, desire.. The song gives, permission, the true hidden message Guilty to not have pleasure, not enjoying enough,

commodity is not just an object Is an ideological and metaphysical, it presents always reflect an invisible transients, its it Coco cola Mysteries something more, enjoinment, the more you drink it the more thirsty you get Desire for a southern thing, desire for desire it self A desire to continue desire Surprise egg, the desire is materialist it is the plastic toy inside

Beethoven is a communist-song, big events, is ideology The melody was uses in political way In all over the world At specialty at ‘left’ parties Also with sport, at the Olympics They all embracing, Sometimes you are so moved, that feeling, you never know what, Clockwork orange Alex, the hero, why is he so overwhelmed, by the singing women Beethoven becomes a carnival tune in the movie Now Beethoven is the truth, failure of the official ideology Beethoven was already a critic at ideology, that’s way it was so difficult

West side story How do you know all of this, and still do it? men is not a product of objective circumstances of we subjective objective circumstances of we react to them we constructing or own universe reactions of people of dominate ideology, they don’t know how to react (protest) all the violence acting out is something that you can’t put in words

Taxi driver Violence to radical suicide The fragile sociology Travis in taxi driver Travis is annoyed by the prostitute, he has fantasies Fantasies are the ideology stuff It’s a lie Fantasy covers up It’s a desire

Western : The searchers In both films the hero treys to safe a women The women, the victim, the violence wakes them because the victim refuse the help, You try to help them, what if they don’t want your help, the outcomes is violence It’s a reaction, to confusion All the violence was suicidal

JAWS jaw attacks people on beach the shark is a metaphor for Americans, We fair The shark, is one symbolic for one fair, all fairs

The dream is to have a cake and eat it Evolution hierarch society Society is modern and hierarchy, no classes Results of society

Ideology as filter, frame When you look at that frame, everything changes The frame at nothing, but opens it

Jews Racism, Try to imagine to see the other in enjoyment

Cabaret song Rammstein - Nazi in pre ideological state, elements

Starbucks coffee You buy ideology The posters with the messages, the money goes to something blabla You’re not just a consumer at Starbucks, but a part of the commodity Extending the horizon of ideology

Capitalism, has to circulate, to reproduce itself, to expend, to multiple itself, so everything can be sacrifice Beauty is on the side of capitalism

Capitalism is always in crisis, and can’t be indestructible always creating new products, but we forget the waste accept the waste, to break out of it

we experience history- Walter Benjamin

I’m legend Mute presents, Ike the planes dessert

Titanic When they approach the wrack, metaphysical experience, a forbidden place The classes, in the boot, The story, the couple, is a supreme Hollywood ideological, has an obstacle Ideology of true love The different classes having contact Safe the illusion of internal love The fall of berlin He couple holds the whole movie together, and some part hold or intention, this is how ideology works.

Full metal jacket Obeying the rules We become machines Basic forms, ironic distance, like ‘MASH’ tv serie Military Disciplines: marching, mixer of nonsense You need to have unwritten rules, not only explicit rules Never public recognized but crucial to the identification of a society group Over identify, is, to close, you will end up killing yourself, like in full metal jacket

The dark knight - The joker Lie functions You need a lie to maintain order, to get trust in de public Power needs authority ‘If there is no god, than everything is permitted’ When there is a god then it’s all permitted

THE BIG OTHER History is the big other, Ever existing people, but point of reference Basic element Secret order of things, faith, controlling or destiny Order of appearances A figure for stability In order to exist as individual, we need a function of a big other, truth of ourselves, an agency in which to confess There may be a real other, but there is no big other, where are alone State bureaucracy the only remain contact with the dimension of the divine Impenetrable bureaucracy divine and enjoyment

(Christ piece) Hysteria is the way we questing our social identity Address to the authority that address our identity What’s is to divine desire No point of reference which guarantees meaning

Film Change his face, and as person, (rebirth) he gets a new live a different live, the other person die He missed old life He followed his dream, He can’t go back, he will be used as a new cadaver to create a new person We are responsible for our dreams, we create them, they stage our desires Change your dreams, to change reality

how come we can imagine the end of earth, but not a modern change will the future arrives?

BBC // The men who make us spend - Episode 1

Why do we buy?

Right and wrong dreams? (Zizek)

What drives people, to wait in front of the store?

The hysteria for the new

The waste are new devices, not even opened yet

The economy is people spending and consuming

The live spent of a product, make a product that’s break and would less forever

The lighting bolls started this idea in the year ’20

The life of a lighting boll will be controlled, the life spend

To double the business within 5 years

After the war, it ended

There is a card Reacher, of a printer, and counts the prints, he is counting down your prints

So this happened in everyday live, more products have a life spend

So people have a duty to consume

Consumers have choice, But also have no choice

What if there was a product that never breaks down

What about the workers then?

What happens to the economy

How to get people buying when you have that product already

Reprogram the consumer

Continues upgrade the products

Selling philosophy

It’s get fashionable, the will get you in your head

Change and redoing or house was a hype, in the 60s

But in the 70’s there was an economic fall

The prices were getting higher

There were angry consumers,

there were a lot of protest

Fisher was a chicken farmer, and he what some change

Hayek inspirited Fisher and he set up the Think Thank

Market forces, create a free market, create a market what consumers want

Economic freedom, and consumerism

Free to spend

Free means brainwash the consumers

We are zombies, following,

Consumerism is going to lift of

Now you have consumer credit, a card, a digital device

Transform choice

Computer design creates that there are more choices

You have more versions, and choices

Consumers what the new model, the new designs

Swatch started with the idea of a watch what is normal for a life time, to create it as a fashion, is branding and a market changing

Design revolution in the 80’s

Product being discarded with no shame

Following up Ikea

There are responsible of the disposable way of living, and the way people engaged with products

Ikea change the look, that people have with a product

Throw away goods, less sustainability

Black Friday

Consumers technology, the mobile phone

Steve Jobs, Iphone

The upgrade, the new phone

Little newer, little better, little sooner

The ipod, the battery doesn’t less longer than 8 months

Iphone 4 replace the screws so people can’t open it, and replace the battery

They say there products less longer than other products

Never ending improvement

To need to upgrade, because they will expend

Like the light boll

We consumer choice to be part of the project

We mobilize our desire, like Apple

Consumers think more about recycling, like bringing our own bags to supermarkets. Desire to be good. Capitalism desire

Reference

Documentary – Bag it

BBC // The men who make us spend - Episode 2

Spend YOUR money, every company what’s you to SPEND

They used every tactic for marketing

Doctor is going to use Dracula-hypnotist

Taking blood from the presenter

Injecting Botox in the his face

People how do this, want to be young, and they have fear for getting old

He gives them ‘a new life’

The doctor gives you that fear, and he has the ‘solution’, he gets in to your head

A lot of commercials gets in your head, to bring out your fear, but how do they do it?

He gets a head-exam, to see what happened when he sees the ‘fear’ commercials

The fear of losing something, is a trigger in your head

Brain response to fear, but that doesn’t means that you are going to ‘buy’

Emotional responses to a product, you will get success

Survival is an instinct, so you don’t what to be afraid, sell us protection

Advertising is happiness, so no fear

You create acidy, advertising is like a story, you have a problem/enemy, and a hero how’s going to safe you

Psychology and human motivation is a big part in advertising

An add gives you an idea that you have it, (like a bad breath , Listerine) so you have to used it to provided. The add gives you fear, and the solution is the product

The add gives you something to disturb, but you didn’t know you need it

People are afraid to be less than normal

Like the drugs industry, people what a quick relieve

Cholesterol is something where people are worrying about

They even taking drugs, but they even got a high cholesterol or hart problems

But the adds makes us fear for high cholesterol, and we think we have it

All does commercials about cholesterol , makes people afraid

Know your number, get so low as you can

All the commercials are financed by the drug product

Desire to be well

Always on an risk, for our own health

Like anti-bacterial products, are they needed? The add thinks so

Germs are everywhere, to the anti-bacterial products make use of that for their adds

The adds target or own instinct, people what to be clean, the fear of getting ill

The same happens with food, next to your diet, the adds tells you to eat good

Like 50 cent with his water, Vitamin water, health is the center of the product

But the water has too much sugar to call healthy

Coca cola took over the Vitamin water, and healthy is the important thing of the drink, they assume certain things like, prevent cancer, but not true, so they got sued

The health clams where removed on the vitamin water website

It’s a sugar water, but people think it’s healthy, and the fear is gone for illness

50+ peoples are an target for the adds, because there are a unsecure group

Like the brain game from Nintendo, the say your brain improved with the game, get your brain active, Mental gymnastics

A lot of other companies took the same approach, your brain

Get younger, by the products, anti-aging industry

The fear of death

Not one of the products has prof that it works, but almost every products is made by doctors

An company claims that taking hormones injections keeps you young –NOT

FEAR is in the very heart why we buy

Reference:

Documentary – Viagraman

BBC // The men who make us spend – Episode 3

How children become consumers

Play becomes a serious business

Fun and play is the bestselling goal

Characters is a big role in toys

Is it a hit than the characters are everywhere

Star Wars was a breaking point

They create a toys of the hole Star Wars world

The franchise are for children and adults

Star Wars is an Industry

Star Wars toys characters where smaller so you can create a world

The marketing was to collected them all

Star Wars was branding anywhere

Create brands that stay forever

The color television, becomes a good medium to advertise

Kids become mini consumers

At that time they say that TV advertise was a lie

Kids have no idea

The parents have to decide

the government didn’t do anything about it

Let’s start with the product

Create a toy, and then the story, Like Transformers

By giving the toy characters, they could make a story, TV program

Good versus evil, is a classic story

When kids love the show, than the want everything from the show

Bedding, clothes, toys, lunchbox etc.

Masters of the Universe shows was different because it was commercial

It’s all about selling, and not imaginary

Nichelodeon, kids TV show

Programming the kids with advertisement Kids are the same consumers like adults, so Nichelodeon say

But parents watch together, or kids watch alone

Get the message to the child, they bring it home to the parents

Not only products for children, but also for adult

They try to sell cars to children, because they have so many influents on the parents

Listen to the consumer, so also children

Let’s get adults behave like children, they become better consumers

Adults let loss the inner child

Film ‘Big’

The boundary of adults and children’s marketing is becoming invisible

Adults and children find the same pleasure in to purchases

Game industry is one of them

In the 80’s it was something for children

The hunt is now to find games that adults want to play

In the 90’s Playstation make games for every age

And special games for adults, with action and blood

Nintendo was not dark, and bloody, they put the consult back to the living room

Nintendo Wi was for the whole family

This was no specific like the Playstation market with his dark games, but for everyone

Neopets was the newest internet game, for adults

It was a ‘sticky’ site, a site where people play for hours, millions of people

Companies want to brand on does websites

The brands become a part of the game

Angry Birds was one of the first game with achievements

So you want to continue the game so achieve them

You challenge yourself

The try to get gaming items to the daily products

Gamification, stickiness on products

Like a products with an app, or game

Gamification is a tool to spend your money

The consumers merchandisers came with the credit card

We can buy now what every we want without saving

BUY NOW

When you pay with cash you’re a more conscious when you are spending with a card

You lost the connection to the purchase

Shopping habits changes with the cards

You want it now, Your like it child in a candy land

The candy land is also at home with the internet, shop online

PayPal is also a way of paying, It’s quick and simple

One-click shopping, Make purchases so simple as possible

Shorting the distance to get what you want

We don’t have that moment to pause, to think about or spending

The desire they created, they will never be satisfied

What every we own, there always be something more and better

And that’s what keeps us spending