"star" system

"The public is conditioned to look for spokespeople."

The development of social media has, to a certain extent, cemented the 'star' system. People are eager to categorise themselves into a group and then swiftly rally behind a spokesperson. ​

​At present, we live in cruel times in which market parameters are also applied to practices of ontological exchange—of identities, thoughts, and feelings. The psycho-dynamics of this exchange determine the paths our lives take. And this journey goes by extremely fast. This speediness produces an even bigger emptiness, where we are losing exactly what we are trying to exchange. Enticed by the mystery of new individualisms, we have tripped and fallen down a rabbit hole. At this moment, a collective, or if you wish, cloned, Alice rules the roost. She is endlessly reflected in microscopic prisms that she hopes will clearly reveal all aspects of her journey. Hers is a quest to make distinctions between communities and mobs, between critical and creative resistance to the silently, democratically, and consensually accepted suppressive concepts of social order. She still proceeds, intent on creating maps of specific trajectories that will lead to a common space. Alice’s journey this time is not in Wonderland, but in the land where our longing and our bodies are thrown on the garbage heap of economic and political violence. Alice finds herself in the infinity of emptiness, in a hall of mirrors showing crooked images of reality instead of what she’d wished to see. In these reflections, reality is simulated through a false overcrowding of activities, actions, products, “projects,” “works”—all sorts of engaged acceleration. And the rabbit is always late and never manages to get to the most important tea party. And he is confused because the celebration is still going on, but without him. Fear has become the only consistent thing that can retrieve and construct the stories we tell about our wholeness, about the justification of our existence here and now—our avowals that we are not virtual, that our lives are not phantasms, that we are not writing them out by following certain commands. And nothing but the fear of our own impermanence feels more fitting to provoke our reflections on community. Nothing is more disturbing than the entropy of the idea that the community is property jointly owned by the subjects that join in it.

Taking the well-known story of “Alice in Wonderland” as the starting point, Iskra Geshoska terms the "labyrinth with no way out" as a metaphor for the confrontational relationship between an increasingly self-serving and individualized neoliberal system and the declining collective community. Facing the difficulties of contemporary social life and productions, Geshoska’s challenging yet unapologetic text calls upon us to re-examine and learn a lesson from the crucial thoughts behind Democratic Socialism, in order to seek possible resolutions for our dilemma. ​

Eric Hobsbawm noted: “Never was the word ‘community’ used more indiscriminately and emptily than in the decades when communities in the sociological sense became hard to find in real life.” He proceeds to say that people look for groups to belong to, temporarily or permanently, in a world in which everything else moves and shifts and nothing else is certain. And at the very moment when the community collapses, identity is invented. The community is a home that, for the majority of people, is just a fairy tale rather than the reality of their personal experience. ​ ​ The Collective Alice, or, on Fear, Death, Multitudes, and Pain [Iskra Geshoska] ​