User:Grrrreat/research/notes-03-05-12

"How formalized the procedure is can be seen when the mechanically differentiated products prove to be all alike in the end. That the difference between the Chrysler range and General Motors products is basically illusory strikes every child with a keen interest in varieties. What connoisseurs discuss as good or bad points serve only to perpetuate the semblance of competition and range of choice. The same applies to the Warner Brothers and Metro Goldwyn Mayer productions." (page 2)

"The varying budgets in the culture industry do not bear the slightest relation to factual values, to the meaning of the products themselves." What are factual values in their sense, are they to be seen as absolutes?

"It is the triumph of invested capital, whose title as absolute master is etched deep into the hearts of the dispossessed in the employment line; it is the meaningful content of every film, whatever plot the production team may have selected."

"The development of the culture industry has led to the predominance of the effect, the obvious touch, and the technical detail over the work itself—which once expressed an idea, but was liquidated together with the idea.[...]The totality of the culture industry has put an end to this. Though concerned exclusively with effects, it crushes their insubordination and makes Theodor Adorno and Max Horkneimer 3 The Culture Industry them subserve the formula, which replaces the work. " (page 3,4)

talking about the rigor with which aesthetic rules (or rules of consistency?) are to be followed in the modern day culture industry. on the other hand: semantic realms bound together by aesthetic effects. more navigatable.

"it is to be found in those features in which discrepancy appears: in the necessary failure of the passionate striving for identity. Instead of exposing itself to this failure in which the style of the great work of art has always achieved self-negation, the inferior work has always relied on its similarity with others—on a surrogate identity."

By subordinating in the same way and to the same end all areas of intellectual creation, by occupying men’s senses from the time they leave the factory in the evening to the time they clock in again the next morning with matter that bears the impress of the labor process they themselves have to sustain throughout the day, this subsumption mockingly satisfies the concept of a unified culture which the philosophers of personality contrasted with mass culture.

the totality of the culture industry. It consists of repetition. That its characteristic innovations are never anything more than improvements of mass reproduction is not external to the system. It is with good reason that the interest of innumerable consumers is directed to the technique, and not to the contents—which are stubbornly repeated, outworn, and by now half-discredited

Since all the trends of the culture industry are profoundly embedded in the public by the whole social process, they are encouraged by the survival of the market in this area. Demand has not yet been replaced by simple obedience. As is well known, the major reorganization of the film industry shortly before World War I, the material prerequisite of its expansion, was precisely its deliberate acceptance of the public’s needs as recorded at the box-office—a procedure which was hardly thought necessary in the pioneering days of the screen.