Revision as of 13:31, 13 November 2018

Standard questions =

Where did you first hear about meal replacements

What is their main benefit for you

How did you choose this particular brand/what's your opinion on their brand positioning

How do you think this is better/worse than food

Would you use it in cooking

How often do you consume

Do you make your own/ what's your opinion on diy meal replacements

What impact has it had on your daily life

Pros/cons

How would you describe a person who uses meal replacements?

Interview Laura and Dylan

D: First encountered them after seeing a Vice documentary with friends, they were making their own, he thought that was a bit scary/strange.

L: Was the first in her office at IBM to try it, got a lot of questions/backlash from coworkers, but eventually some gave it a try as well

Both: It's a nutritionally complete option for a meal, with no sacrifice

Best part: It's a predictable meal that requires no planning and very little prep, it's reliable

How would you describe a person who uses meal replacements? Driven by technology, someone who uses the term 'life-design', who turns their own person/body into a brand/product. Largely male user community. People who sacrifice elements of themselves in exchange for power and efficiency.

When do you consume:

D: When there is nothing else to eat at home and sometimes at the office.

L: Consumed it for 1 year for breakfast, because it was fast and predictable

There is an assumption from other people who see Huel consumers add other food items to it for texture/flavor that it is no longer a perfect thing (sort of like trying to catch you with a contradiction, similarity to vegans)

Impact on daily life:

D: It changed the way he was thinking about food. Started to appreciate the things that make real food, preparation, sharing, consuming, enjoying - important. Also started to become more interested in what constitutes healthy eating and tried to construct meal plans from governmentally official documents (Australia gov, NHS).

An issue of trust, with so much conflicting information around - Huel gives you more control over what you eat, you see the ingredients and quantities clearly on the label, they are all based on studies so it's easier to trust.

what is your opinion on personalized nutrition - connection with genome testing - any concerns about sharing your data

@@ Line 30: / Line 30: @@
 Best part: It's a predictable meal that requires no planning and very little prep, it's reliable
-How would you describe a person who uses meal replacements? Driven by technology, someone who uses the term 'life-design', who turns their own person/body into a brand/product
+How would you describe a person who uses meal replacements? Driven by technology, someone who uses the term 'life-design', who turns their own person/body into a brand/product. Largely male user community. People who sacrifice elements of themselves in exchange for power and efficiency.
-sacrificing elements of yourself in exchange for power
-nothing to eat
+When do you consume:
-at home
+D: When there is nothing else to eat at home and sometimes at the office.
-huel - 1 year for breakfast
+L: Consumed it for 1 year for breakfast, because it was fast and predictable
-predictable
-while at ibm
-add - isn't no longer a perfect thing
-changed the way thinking about food
-do you feel more empowered/more control over what you eat
+There is an assumption from other people who see Huel consumers add other food items to it for texture/flavor that it is no longer a perfect thing (sort of like trying to catch you with a contradiction, similarity to vegans)
-illustion that you know
+Impact on daily life:
+D: It changed the way he was thinking about food. Started to appreciate the things that make real food, preparation, sharing, consuming, enjoying - important. Also started to become more interested in what constitutes healthy eating and tried to construct meal plans from governmentally official documents (Australia gov, NHS).
+An issue of trust, with so much conflicting information around - Huel gives you more control over what you eat, you see the ingredients and quantities clearly on the label, they are all based on studies so it's easier to trust.
 what is your opinion on personalized nutrition - connection with genome testing - any concerns about sharing your data