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EDITED

Eden

Eden is a 3-minute music video based on the story of Adam and Eve that I produced in 2016 as my graduation work. The soundtrack of the video is ‘Dawn’ by an Australian DJ Basenji. I tried to convey the mood of the music with various colors which are changed along with beats and fascinating Kaleidoscopic images. I visualized the fantastic eden with bold-designed images and vivid colors.

I was trying to discover a proper song which has a bright mood and a strong beat. Unexpectedly, I heard the song ‘Dawn' and came up with an idea this is the song what I am looking for. I reinterpreted the story of Adam and Eve in my own way and built a structure of a whole video that I edited along with the music. Then, I worked on character designs and overall art concept such as colors, plants, animals, scene compositions and so on. I used After Effects and Cinema 4D to create animations.

I wanted to produce a video which can pleasant viewer's ears and eyes, of course also have a story. I thought making a music video would be good to achieve my goal. I focused on the love between with Adam and Eve. Since their Love is the first of mankind, and it can represent all kinds of love till now. I strongly believed it is more valuable than the sin of mankind which usually people focus on.

Starry Night

Starry Night is a 4-minute 3d animated music video which was commissioned by one of the top entertainment management in Korea, S.M.Entertainment in 2016. I worked on the project with Studio Cobb, a motion graphics studio in Seoul. My role was a director and an art director. This music video is about a girl and a boy who dearly miss each other as they stare at the stars each night.

I listened to the song ‘Starry Night’ carefully and tried to understand its storyline and the feeling of it. I described their feelings of longing for each other in their daily lives with the ‘repetition’ as the main concepts. I established imaginary spaces with unrealistic structures as a background and designed unusual costumes such as pink hair, green hair and so on of the main characters to convey the fantastic mood. The video was made by using Maya, a 3D animation program, in order to create dynamic moving scenes.

S.M.Entertainment contacted me for a music video request after seeing my personal work ‘Eden’. Since there were no special requests from the client, I was able to create my work without any limitations. The song is very romantic, calm and based on a sweet piano melody. Through this calmness, I tried to express how the girl and the boy maturely and gently handle the intense love going on between them.

Unexptectly, the Netherlands

In 2014, I wrote this book and a year after, the book was published by Future Media which is a publisher in South Korea. The book is filled with stories of my experiences during a year as an exchange student and an intern in the Netherlands. I wrote about episodes of my discoveries and observations with themes such as Illustration, Public Design, Typography, Audio Visual Design, Agency system, Street Art and so on.

Every theme starts from my curiosity. I put question marks on what I am wondering and presumed the question with my theory. To get confirmation of ideas, I had interviews with designers, studios, artists who are experts in their own fields. I was able to receive objective or subjective opinions from the interviews. After collecting all the ideas through independent research, field research and interviews, I was able to edit them as an article. I also included numerous pictures and images such as snap pictures of streets, artworks of artists which helps reader’s understanding in my book.

During my the first year staying, everything I faced in my daily life was so interesting. I was curious about why this country is so well-designed, If murals are painted legally or illegally, even how that erotic advertisement can be screened and so on. It came from the culture differences between Korea and the Netherlands and It led me to observe the Netherlands. I wanted to record my experiences and share my precious memories with Korean readers.

ORIGINAL

Eden

What?

Eden is a 3-minute music video based on a story of Adam and Eve which is procured by me in 2016 and also this is my graduation work. The soundtrack of the music video is ‘Dawn’ made by an Australian DJ Basenji. I tried to convey the mood of music with various colors which are changed along with beats and fascinating Kaleidoscopic images.

How?

At the beginning, I was trying to discover a proper song which has a bright mood and a strong beat. Unexpectedly, I heard a song ‘Dawn' and just came up with an idea this is the song what I am looking for. I reinterpreted a story of Adam and Eve in my own way and built a structure of a whole video along the music I edited. then, I worked on character designs and overall art concepts such as colors, elements, scene compositions. I used After Effects and Cinema 4D to adjust animations.

Why?

Before making, I just wanted to produce a video which can pleasant viewer's ears and eyes, of course also have a story. So, I thought making a music video would be good to achieve my goal. Also, I focused on the love between with Adam and Eve, Since their Love is the first of mankind, and it can represent all kinds of love till now and I strongly believed it is more valuable than the sin of mankind which usually people focuses.

Starry Night

What?

Starry Night is a 4-minute 3d animated music video which is commissioned by one of the top entertainment management in Korea, S.M.Entertainment in 2016. I worked on the project with Studio Cobb, A motion graphics studio in Seoul, and my role was a director and an art director. This music video is about a girl and a boy who dearly miss each other as they stare at the stars each night.

How?

At the beginning, I listened to the song ‘Starry Night’ carefully and tried to understand its storyline and the feeling of it. I described their feelings which longing for each other in their repetitive daily lives with the ‘repetition’ as the main concepts. Also, I established imaginary spaces with unrealistic structures as a background and designed unordinary costumes such as pink hair, green hair and so on for the main characters to convey the fantastic mood. It is made by using Maya, a 3D animation program, in order to create dynamic moving scenes.

Why?

S.M.Entertainment contacted me for a music video request after seeing my personal work ‘Eden’. Since there were no special requests from the client, I was able to create my work in my taste. The song is very romantic and calm which based on a sweet piano melody. Therefore, I tried to express how the girl and the boy maturely and calmly handle the intense love going on between them.

Unexpectedly, the Netherlands

What?

This is a book which is written by me and published by Future Media which is a publisher in South Korea. The book is filled with stories of my experiences as an exchange student and an intern in the Netherlands where I stayed 4years ago for a year. Also, I have written episodes of my discoveries and observations which have each theme such as Illustration, Public Design,Typography, Audio Visual Design, Agency system, Street Art and so on.

How?

Every theme starts from my curiosity. I put question marks on what I am wondering and presumed the question with my theory. To get confirmation that ideas are right or not, I also had interviews with designers, studios, artists who have various experiences in their own fields and who can give me objective or subjective opinions regarding my ideas. After collecting all the ideas, by desk ,field researches, interviews, I was able to edit them as an article. I also included a lot of pictures and images in my book.

Why?

When I was in the Netherlands, everything I faced in my daily life was so interesting. I wanted to record it and share my precious memories in the Netherlands with Korean readers.

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