Latest revision as of 19:41, 15 May 2017

On the Surface

Name of Product
Image
Product characteristics

Quantity
Packaging
Sub-Brand –> Brand –> Empire Brand
Categories
Labels, certifications, awards
Manufacturing or processing places
Link to the product page on the official site of the producer
Stores
Countries where sold

Ingredients on packaging

simple: origin / where grown

Nutrition facts

Nutrient levels for 100 g

Grey Area

Decrypting the ingredients

complex: origin / where actually grown
Additives
Synonyms

Deeper look into packaging

what is it made out of (e.g. cans)

History

of brand
of product

Beneath the Surface

Nutrition facts

NutriScore

Ethical/Environmental facts of brand

Ethiscore of brand out of 15
- include screenshot
- how much money you need to pay to access the information
Ethiscore of product out of 20
- include screenshot
- how much money you need to pay to access the information
ISO certificate of brand - mention even if not existent
- include screenshot
- how much money you need to pay to access the information

Slotting fee

how much brands pay to be visible on shelf
contracts with stores (e.g. dr. Oetker pizza or Unilever ice-cream monopoly)

Advertising

money spent
branding
tactics
promises (e.g. "By 2020 we will...")

Bad Press

images of factories / how it's made
articles if company got sued
case itself
reports

@@ Line 1: / Line 1: @@
-details for each product:
+__NOTOC__
+=On the Surface=
-==Title==
+'''Name of Product'''
+<br>
-==Product characteristics==
+'''Image'''
+<br>
+'''Product characteristics'''
 * Quantity
 * Packaging
-* Brands
+* Sub-Brand –> Brand –> Empire Brand
 * Categories
 * Labels, certifications, awards
@@ Line 13: / Line 16: @@
 * Stores
 * Countries where sold
-==Ingredients==
+'''Ingredients on packaging'''
-==Additives==
+* simple: origin / where grown
-==Nutrition facts==
+'''Nutrition facts'''
-*NutriScore
 *Nutrient levels for 100 g
-==Ethical/Environmental facts of brand==
+<br>
-==ISO certificate of brand==
+<br>
-==Slotting fee==
-how much brands pay to be visible on shelf
+=Grey Area=
-==Money spent on advertising==
+'''Decrypting the ingredients'''
+* complex: origin / where actually grown
+* Additives
+* Synonyms
+'''Deeper look into packaging'''
+* what is it made out of (e.g. [https://www.wired.com/2015/03/secret-life-aluminum-can-true-modern-marvel/?mbid=social_fb cans])
+'''History'''
+* of brand
+* of product
+<br>
+<br>
+=Beneath the Surface=
+'''Nutrition facts'''
+* [http://www.bfmtv.com/static/nxt-bfmtv/evenement/nutri-score/index.html NutriScore]
+'''Ethical/Environmental facts of brand'''
+* [http://www.corporatecritic.org/companies.aspx Ethiscore of brand] out of 15
+** include screenshot
+** how much money you need to pay to access the information
+* [http://www.corporatecritic.org/companies.aspx Ethiscore of product] out of 20
+** include screenshot
+** how much money you need to pay to access the information
+* ISO certificate of brand - mention even if not existent
+** include screenshot
+** how much money you need to pay to access the information
+'''Slotting fee'''
+* how much brands pay to be visible on shelf
+* contracts with stores (e.g. dr. Oetker pizza or Unilever ice-cream monopoly)
+'''Advertising'''
+* money spent
+* branding
+* tactics
+* promises (e.g. "By 2020 we will...")
+'''Bad Press'''
+* images of factories / how it's made
+* articles if company got sued
+* case itself
+* reports