User:Nadiners/ interfacingfoodapp: Difference between revisions
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* branding | * branding | ||
* tactics | * tactics | ||
* promises (e.g. "By 2020 we will...") | |||
'''Bad Press''' | '''Bad Press''' | ||
* images of factories / how it's made | * images of factories / how it's made | ||
Revision as of 19:37, 15 May 2017
On the Surface
Name of Product
Image
Product characteristics
- Quantity
- Packaging
- Sub-Brand –> Brand –> Empire Brand
- Categories
- Labels, certifications, awards
- Manufacturing or processing places
- Link to the product page on the official site of the producer
- Stores
- Countries where sold
Ingredients on packaging
- simple: origin / where grown
Nutrition facts
- Nutrient levels for 100 g
Grey Area
Decrypting the ingredients
- complex: origin / where actually grown
- Additives
- Synonyms
Deeper look into packaging
- what is it made out of (e.g. cans)
History
- of brand
- of product
Beneath the Surface
Nutrition facts
Ethical/Environmental facts of brand
- Ethiscore of brand out of 15
- Ethiscore of product out of 20
- ISO certificate of brand - mention even if not existent
Slotting fee
- how much brands pay to be visible on shelf
- contracts with stores (e.g. dr. Oetker or Unilever ice-cream monopoly)
Advertising
- money spent
- branding
- tactics
- promises (e.g. "By 2020 we will...")
Bad Press
- images of factories / how it's made
- articles if company got sued
- case itself
- reports