User:Nadiners/ interfacingfoodapp: Difference between revisions
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* ISO certificate of brand - mention even if not existent | * ISO certificate of brand - mention even if not existent | ||
'''Slotting fee''' | '''Slotting fee''' | ||
* how much brands pay to be visible on shelf | * how much brands pay to be visible on shelf | ||
* contracts with stores (e.g. dr. Oetker or Unilever ice-cream monopoly) | |||
'''Advertising''' | '''Advertising''' | ||
* money spent | * money spent | ||
Revision as of 19:32, 15 May 2017
On the Surface
Name of Product
Image
Product characteristics
- Quantity
- Packaging
- Sub-Brand –> Brand –> Empire Brand
- Categories
- Labels, certifications, awards
- Manufacturing or processing places
- Link to the product page on the official site of the producer
- Stores
- Countries where sold
Ingredients on packaging
- simple: origin / where grown
Nutrition facts
- Nutrient levels for 100 g
Grey Area
Decrypting the ingredients
- complex: origin / where actually grown
- Additives
- Synonyms
Deeper look into packaging
- what is it made out of (e.g. cans)
Beneath the Surface
Nutrition facts
Ethical/Environmental facts of brand
- Ethiscore of brand out of 15
- Ethiscore of product out of 20
- ISO certificate of brand - mention even if not existent
Slotting fee
- how much brands pay to be visible on shelf
- contracts with stores (e.g. dr. Oetker or Unilever ice-cream monopoly)
Advertising
- money spent
- branding
- tactics
Bad Press