View source for Geo Barcan: Marshall McLuhan: Mediums as the massage

<p><span style="font-family:Times New Roman,Times,serif"><span style="font-size:48px"><strong>Marshall McLuhan: The medium is the massage</strong></span></span></p>

<p>&nbsp;</p>

<ul>
	<li><span style="font-family:Times New Roman,Times,serif"><span style="font-size:18px">medium ~ process &rArr; restructuring patters of social interdependence</span></span></li>
	<li><span style="font-family:Times New Roman,Times,serif"><span style="font-size:18px">societies are shaped by the media and not by its content</span></span></li>
	<li><span style="font-family:Times New Roman,Times,serif"><span style="font-size:18px">alphabet as a technology</span></span></li>
	<li><span style="font-family:Times New Roman,Times,serif"><span style="font-size:18px"><strong>The age of anxiety: trying to do today&#39;s job with yesterday&#39;s tools, yesterday&#39;s concepts</strong></span></span></li>
</ul>

<blockquote>
<p><span style="font-family:Times New Roman,Times,serif"><span style="font-size:18px">The older, traditional ideas of private, isolated thoughts and actions - the patterns of mechanistic technologies- are very seriously threatened by new methods of instantaneous electric information retrieval (...) - p. 12</span></span></p>
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<ul>
	<li><span style="font-family:Times New Roman,Times,serif"><span style="font-size:18px">dialogue on a global scale &rArr;&nbsp;<strong>global village</strong></span></span></li>
	<li><span style="font-family:Times New Roman,Times,serif"><span style="font-size:18px">mass audience (creative, participating force) as the successor of the public</span></span></li>
</ul>

<blockquote>
<p><span style="font-family:Times New Roman,Times,serif"><span style="font-size:18px">In an electric information environment, minority groups can no longer be contained - ignored. Too many people know too much about each other. Our new environment compels commitment and participation. We have become irrevocably involved with, and responsible for, each other.</span></span></p>
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