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E-flux Article SO NOW!:On Normcore by Rory Rowan

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Without a proper definition and rather open to subjective interpretation, Normcore defies the concept of normality and challenges nowadays socio-cultural parameters. Normcore is a colorful cocktail of difference and sameness which, drank in moderate quantities, can turn the taste of adaptability into belonging and individuality into community. However, it can also get bitterly when not taking into account the complex reality and the multiple interpretations of today’s normals.

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Normcore seeks to reach a normless sameness by embracing every situation with a chameleon-like behavior, where the aim is not to stand out, but rather in.

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What happens when being with becomes more important than being special.