User:Lassebosch/2ndyr/thesis

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Lasse van den Bosch Christensen


SKELETON

TITLE: I, for one, welcome our new Overlords



General: the thesis will revolve around a discussion thread on the sale of Google SketchUp and how the modelers handle this situation. The discussion thread is named: 'I, for one, welcome our new Trimble Overlords', Trimble being the new owners of Sketchup. This title already indicates a distinguished relationship between users and provider/owner.

I: INTRO: Community Panic

FOCUS: depict the despair/panic in the modelers-community at the time of sale (of SketchUp). Give overview of implicated software and platforms.



...I deleted all my [...] models!

...I will also delete all my models!

...It is Over.

...People are starting to Jump!

...I, for one, welcome our new [...] Overlords.


“I wonder that people aren't adding to their models little prophets carrying 'The End is Nigh!' placards.”.


A broken trinity: Software, Platform & Repository

For the sake of overview a brief outline of the different implicated software and platforms and their relations will be sketched out in the following.


II: The crowd

FOCUS: How to harness the crowd into producing a desired output? How is the crowd utilized for production? Main argument revolves around exploitation of users.

REWIND: google acquires Sketchup: reasons


...Already we’ve had hundreds of users create 3D content in SketchUp and place their models in Google Earth. (A free plug-in enables you to do this.) What will that virtual world look like when tens of thousands of users are doing the same?


Crowdsourcing is outsourcing on steroids” - Jeff Howe (Crowdsourcing - Why the Power of the Crowd Is Driving the Future of Business)


game-theory: design systems which generate outcome for the provider but enables 'freedom' for the individual. --> leads to next chapter


Exploitation critique


III: Users as Users


FOCUS: Dependency on software and platform. Google sells Sketchup. This chapter will extend above critique and discuss more technical aspects of rectrictions/regulations

This chapter will discuss how the software and platform is designed to make the crowd perform a desired task, by introducing certain confinements and restrictions to the capabilities of the software/platform and the users 'freedom'.


Bring in more source-material


- regulation/law/lessig:


- Latour: on speedbumps: motivations and limits for the user. confinement of 'movement'.


    - ganeesh (own note)


IV: More than a user?



FOCUS: Mutual dependence? Broaden the perspective of the previous chapters.


- Enthusiasm amongst the users

- back to the title of the discussion thread

- Emergence of subscenes, and cultures some more conform than others

The platform allows not only for rigid 'upload' to Google earth but spawns a vivid scene of cultures and subcultures. The users evolves strong emotional bonds towards the platform, and the content they've produced, the provider plays a less 'dominant' role since the production is 'benefiting' the user it self.