Difference between revisions of "User:Andre Castro"

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==My TPs==
==My TPs==
[[Andre Castro, Data Factory, 2012]]
[[Andre Castro, Radio Liberte Egalite Beyonce, 2012]]
[[Andre Castro, Radio Liberte Egalite Beyonce, 2012]]
[[Andre Castro, StreetMapName, 2011]]
[[Andre Castro, StreetMapName, 2011]]
==<span style="color:#00000;background-color:#FF3366;margin-top:20px;">3rd trimester </span>==
==<span style="color:#00000;background-color:#FF3366;margin-top:20px;">3rd trimester </span>==

Revision as of 10:42, 5 July 2012



quick links

NM-calendar Prototyping Archive & Memory Writing & Research TP is happy Factory Reset


My TPs

Andre Castro, Data Factory, 2012

Andre Castro, Radio Liberte Egalite Beyonce, 2012

Andre Castro, StreetMapName, 2011

3rd trimester

TP Materials


Data Factory consist of an archive (website) of telephone conversations with direct marketing companies. In these calls I attempt to offer companies the main ingredient for their success - consumer data -, only that by "consumer" I mean "myself". Various reactions to this act of generosity can be witnessed, although I must warn you about their negative tone.

What began as a joked, seemed to be able to open a peephole into the ideology and methods in practice within direct marketing. Simply by circumventing the usual mediation and concealed processes through which consumer data is collected, and proposing to offer my data directly to the companies, part of this usually invisible world seemed to become more apparent.

The question that arises at this point is how to continue, where to go from here? The logical and easy way would be to include more recordings to the archive, which I intend to do. However, this option might not amount to much, it might turn out to be more of the same. Other strategies must be devised, so I can go beyond the negative reaction, and be able to captivate the interest of these companies, making it possible to establish a actual dialog with them. I see two possibilities for it:

  1. a 'quantified self' strategy, whereby amassing an exhaustive amount and structured data on my daily activity, I am able to constitute a databank on myself that might trigger companies interest and have some monetary value.
  2. develop a service where users can draw a detailed online profile of themselves, which can then be sold to direct marketing companies, as 'the real data profiles' of those made use of that service.


DataFactory-01.png DataFactory-02.png DataFactory-03.png DataFactory-04.png

Media:Supermaket-phonecall-2.ogv For better quality: see http://www.andrecastro.info/media/videos/supermaket-phonecall-640x360.webm

Thematic Project - Factory Reset


Data Factory - for CreativeNow


Writing and Research Methodologies


review - Andre


Holmes Future Map
Mark Poster Foucault and Databases
David Lyon Surveillant Sorting in the City
Christian Fuchs Web 2.0, Prosumption, and Surveillance



2nd trimester


Thematic Project - Archive & Memory

Writing and Research Methodologies

Final Essay



Proposal Workshop

your boring fb app

(in re-development)

1st trimester

Writing and Research Methodologies


Independent Research