Louisa-thesis outline: Difference between revisions

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Interactive Fiction meets Surveillance Capitalism:
Interactive Fiction meets Surveillance Capitalism:


Surveillance Capitalism spilling into the city streets, leading you to where the algorithm thinks you should be going. How do companies make use of playbour, keeping them and the players happy?
Surveillance Capitalism spilling into the city streets, leading you to where the algorithm thinks you should be going. How do companies make use of playbour, keeping them and the players happy? How can we appropriate these methods for play without laybour and make them our own?





Revision as of 01:32, 22 November 2021

Draft, 22nd November 2021.

Research Question

How can I suggest alternate ways of urban behaviour in an industrial playground like Rotterdam, moving people to play instead of be played?

Abstract

[150-200 words]

In this thesis I will document the process of building a location-based, pervasive game. The topic revolves around personalised, location-based targeted content under the veil of ludification. By analysing novelty game formats like alternate reality- and escape games, and connecting them to methods of targeted advertisement, I am starting a networked narrative through augmentation and modification of physical spaces.

Introduction

[500 words]

I wake up from a loud bang. I am standing in the middle of my room. To my feet, a bottle is spilling water all over the blanket I am wrapped in. I grab the bottle, take it to the sink where I put it down and look at my face in the mirror. It takes me a moment to realise I have been sleep walking again.- October, 2021.

For the first time I am able to remember the dream I had, while moving through my room in parallel. There were blankets in my dream too, and the proportions of the floor plan roughly matched. Everything further away than my hands was rather dark and blurry. I am in the same space in a new timeline. Thanks to the maps roughly matching up, I was able to move around without walking against walls bumping my head, considering that making the bottle fall was an accident. Something clicks and I realise why, in my creative practice, I am obsessed with giving objects, places and people in real spaces a new meaning within another narrative. Subconsciously I felt these sensations for many nights as a child, and now as a strange recurrence as an adult. Do I want to go back? Or do I want to recreate this sensation in others?

I have done a lot of things, and interactive fiction seems to have captured me completely, to the point where I do not see myself doing anything else. At the same time, I feel the need to create moments with a small dedicated group in order to see ideas and concepts played out. In 2018, I started organizing events related to technological advancements and their impact on society at Waag. In 2020, I joined a residency program at Roodkapje around organizing events. Not really a good year for this, I guess. I was challenged to think of event formats which can exist during times of a rather strict lockdown and closed cultural venues. This led me to work on location-based games, to unlock audio-pieces and later on even a secret concert venue. Thinking of puzzles and progressive narratives and then seeing people interact with them is incredibly rewarding and feels like a powerful tool of getting peoples attention, even for just a little while. My aim is to activate people and change their state of mind and experience of their environment. Making use of the group present and the things everyone could contribute to the game experience instead of making them passive spectators of a work. During this research I have tried geocaching, an internation treasure-hunt of hidden name logs in public spaces. Looking closely, everything could be a potential hint. Building on research of text-adventures and targeted advertisement.

Chapter 1: Navigating Invisible Borders

[1200 words]

In this chapter I am researching methods video game makers as well as advertisers are commonly using to herd user movement to desired areas.

Invisible Borders

Focussing on video game techniques to hide the map borders, integrating limits of map and unreachable areas as part of storyline.

In XR, geographical markers are translated into fictional environment to make sure players are not walking against walls or outside of playing field, like a wall appearing as a scary abyss.

Can You See Me Now? - Blast Theory, 2001


   “A crucial feature of Blast Theory projects is the ability to extend user and audience affect outside the game - rather than delimiting our consciousness to the stereotypical and virtual, the gameplay pushes us to understand aspects of ourselves, our communities and social responsibility. This is partially achieved by the very visceral gameplay - in CYSMN? the players and gameplay self-generate affects of pursuers and pursued. ... It was encouraging to see Blast Theory awarded the Prix Ars Electronica Golden Nica, which has in the past lauded some commercial, apolitical projects.[1]”

Geofencing

Researching this method and political motivation behind its application.

Chapter 2: Take a Leap in the Dark

[2000 words]

Interactive Fiction meets Surveillance Capitalism:

Surveillance Capitalism spilling into the city streets, leading you to where the algorithm thinks you should be going. How do companies make use of playbour, keeping them and the players happy? How can we appropriate these methods for play without laybour and make them our own?


Bright Screens & Dark Patterns

"Types of Dark Patterns

❃Bait and Switch.

❃Disguised Ads.

❃Forced Continuity.

❃Friend Spam.

❃Hidden Costs.

❃Misdirection.

❃Price Comparison Prevention.

❃Privacy Zuckering."

Chapter 3: The Game

[2600 words]

In this chapter I will document the process of building a location-based game, reviewing tests and adapting design choices. Am I choosing the right locations and methods in order to support the narrative?

pre-game

Forming a progressive storyline

How could geographical markers like coordidates connect alternate, fictive spaces. Playing the game should result in subtle changes in public spaces of city and the game should adapt to the way its being played.

Creating a visual language and communication methods

Play Tests

Documentation and analysis.

EtherAxis

28th November & 5th December

The Overkill Festival

EtherAxis Game board, photographed by Emilia Tapprest
Development Week TETEM

January or March

TETEM

in-game

Documentation of actual Gameplay.

post-game

Analysis. I am planning to review the different game methods I have tested and applied and in what ways they have supported the progression of the narrative through lived experience. Based on the results of this analysis I will suggest areas of improvement and propose a future set-up of the game.

Conclusion

[500 words]

Based on my research on methods of location-based advertisement, I will formulate my vision of its potential and dangers, picturing a ludified smart city and celebrating ways of dancing on the structures of its system.

Bibliography

Books & Articles

Huizinga, Johan (1955). Homo Ludens: a Study of the Play-Element in Culture. Boston, MA: The Beacon Press.

Turkle, S. (1996). Life on the Screen: Identity in the Age of the Internet. London: Weidenfeld & Nicholson.

Aarseth, E.J. (1997). Cybertext: Perspectives on Ergodic Literature. Baltimore, Md.: Johns Hopkins University Press.

Towell, J. & Towell, E. (1997). Presence in Text-Based Networked Virtual Environments or “MUDS”. Massachusetts: Massachusetts Institute of Technology.

Szulborski, D. (2005). This is Not a Game: A Guide to Alternate Reality Gaming. Pennsylvania: New-Fiction Pub.

Eyal, N & Hoover, R. (2014). Hooked: How to Build Habit-Forming Products. Penguin Books Ltd.

Zuboff, S. (2019). The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power. London: Profile Books.

Hoffman, D.D. (2019). The Case Against Reality: How Evolution Hid the Truth From Our Eyes. United States of America: W.W. Norton & Company.

Web Articles

[1] Blast Theory. (n.d.). Can You See Me Now? [online] Available at: https://www.blasttheory.co.uk/projects/can-you-see-me-now/.

Play to Earn. (n.d.). Blockchain Gaming Archives. [online] Available at: https://www.playtoearn.online/category/blockchain-gaming/ [Accessed 21 Nov. 2021].

from, D. (2019). What is geo-fencing (geofencing)? - Definition from WhatIs.com. [online] WhatIs.com. Available at: https://whatis.techtarget.com/definition/geofencing.

Arushi Jaiswal (2018). Dark patterns in UX: how designers should be responsible for their actions. [online] Medium. Available at: https://uxdesign.cc/dark-patterns-in-ux-design-7009a83b233c.

Games

Blast Theory. (2003). Can you see me now?. Rotterdam, The Netherlands.

Kihara, T. (2018). Escape the Smart City. Amsterdam, The Netherlands.

Groothuizen, R. (2021). I want to delete it all, but not now. Enschede, The Netherlands.

Appendix

Game Narrative

I would like to attach the written narrative of the game I built here for further reading.