1st Exercise - add cultural context
WHAT ~ My photography work is, in a way, a creation of a new imaginary world, in which each photograph is taken from the real world and matched with another. A kind of collage in which I associate independent shoots and provide a new collective meaning.
HOW ~ Beside the analogue procedures of photography making; and as much as technique is concerned, I very much focus on the framework - what information to include and which one not to. I most commonly take individual pictures and then later on present them as series.
WHY ~ I take photography practice as a parallel activity to my design practice. It is somehow an escape from my conventional method of creation. A free gateway to imagery creation; exploring new possibilities of representation. Feeding the eye as much as the soul.
WHAT ~ Creation of a new identity for Manggha, a Japanese centre of Art and Technology in Krakow, Poland.The stationary and further graphic devices were developed.
HOW ~ The logo was designed by simply creating a a small distortion of the lower parts of the lettering, to simulate its water reflections, it gives the impression of a "floating" type. Having decided on the main typography; its size and colour options, the information was displayed and adapted to the different communication platforms.
WHY ~ The reason why the logo for Manggha Center has this certain shape, is the water proximity of both the centre facilities and the japanese culture. The Manggha centre is located by the riverside and its also famous for its wavy roof by the japanese architect Arata Isozaki. Moreover, the japanese culture has always had a strong connection with the water, or "sui" one of the five elements.
Webdesign - L'atlas des Utopies
WHAT ~ A website in which three different levels of google maps satellite pictures can be matched; either randomly or by user's choice. The levels are organized by weather and geographical characteristics. This online game allows users to choose their own prefered earth prototype.
HOW ~ Adapted from the surrealistic technique -The exquisite corpse* - a kind of a collective collage of words or images (from the original French term cadavre exquis). From an image library the user may create its own composition of images or press the - random button - for an unexpected composition.
WHY ~ I wanted the L'atlas des Utopies to convey a virtual experience to the user, in which he/she could create their own world map.