/LANGOFNM

the interface (λανγθαγε οφ νες μεδια)

Blade runner 82- macintosh computer 84

MAC-GUI, remained true to the modernist values of clarity and funtionality

then customisation of guis

guis vision of the future articulation; clearly drawn lines between human and its techn. creations, decay not tolerated +In cyberspace we have to work to forget (activity invisible to the user)

all culture, past and present, came to be filtered through a computer with its particular human computer interface

STEPHEN JOHNSONs INTERFACE CULTURE makes a claim for the cultural siginficance of comp.interface

ine semiotic terms the comp interface acts as a code that carries cultureal messages in a variety of media. access of info-passes from the interface of the browser to the interface of the OS. in cultural communication a code is rarely a neutral transport mechanism, it usually affects the messages transmitted with its help

a code also provides its own model of the world,its own logical system or ideology, so subsequent cultural messages or whole languages created with this code will be limited to its accompanying model, system or ideology

.non-transparency of the code

whorf-sapir hypothesis: the human thinkins is limited by the code of natural language, the speakers of diff. languages perceive the world differently + GEORGE LAKOFFS cognitive lingustics

the interface shapes how the comp.user conceives the computer itself.it also determined how users think of anymedia object accessed via a computer

by organising data in particular ways the interface provides disctinkt models of the world.

for instance, a hierarchical file system assumes the world can be organised in a logical multilevel hierarchy. In contrast, a hypertext model of WWW arranges the world as a non hierarchical system rules by metonymy.