Project Michaela&Nicole

Project description:
In the field of entertainment the production is often outsourced to cheap labour, whereas the creative part is honored. While reflecting on mechanism of the creative industry two sides emerged with a strong ambiguity. This is why we want to question the definition of the creative part on the one hand and the role of the worker on the other hand.

An interactive vide installation provides a survey where the spectator can run through 10 questions with each time 4 proposed answers. As foundation serves different examples of job interviews for companies in the creative industry. The aim is to end up with a result that expresses in percentage to what extend the respondent fits into the profile of either the creative or the worker. An individual batch will be given away to provoke an eventual discussion in the exhibition space about the meanings of the two categories.

Visual language:
The form will stay visually simple and emphasize on the content of the questions and the created output.

(Project_description:
The project consist of an interactive video, where the spectator can go through a survey in form of a job interview, where his profile will be analysed. The process will end up with either the role of a creative or a worker, with the aim to provoke a discussion about the two stereotypes within the creative industry. Feeded by sources from different companies, a set of 10 questions with 4 optional answers will be developed.)