Anne text

The smart sign feels anonymous and faceless in a sense that it doesn't show - it's emptiness being a free space for anything whatever. It holds the promise of endless potential and it restrains itself from any kind of particularity. It's blank white face gazing. Beggar for advertisers. Are you willing to put your name up in light? I can be flashy.

Its bright white holds the false promise of light, when in fact there is nothing there but erased matter. The plane filled with coded paint – the whitest. F F F F F F sucks in everything that once might be there and spits out every shapeless physicality to come into imaginative nothingness.

Through the little wholes it has for screws to fit in it seems to whisper about its practicalities. It makes almost no physical contact with the pebble covered floor that is only there as secondary décor to the object that displays its non-message. It is precisely pointlessness that it's telling you about.

The void, so generous. Do you want to cash in? The call seems inescapable.