Seecum what, how, why

What How Why

Tracker ∆ (2013)

W Tracker ∆ considers the cultural and economic value of data through an installation of sculpture and prints. It proposes information as commodity and currency, seeking to draw parallels between data to that of gold. Gold’s value remains unchanged, it is precious, it is desirable and it brings wealth and power. Could data be considered as the new gold in today’s society?

H With sculptures rendering data lines and wallpaper consisting of repeated golden keyboards and CCTV cameras, the piece seeks to articulate data as a pleasantly natural and unnatural form of exchange which we operate upon on a daily basis.

W The piece intends to interrogate the value of exchange, when we use online platforms, what elements of data are we exchanging in order to use their service? How do companies stand to profit from understanding us as their customers, how do we voluntarily feed to the government and corporations? How does value accrue and how do we contribute to the market? The work seeks to articulate collective identity, and the possibility of its sale and use on the market.

Sophie och Tobias (2010)

W Sophie och Tobias is a study of the individual through Swedish . The piece invites one female and male of a similar age, blonde and blue eyed - the propelled stereotype of a Swede. They are filmed separately performing a list of simple actions including reading texts of banned literature, and to form circles using only their bodies.

H The circle is a simple shape that does not tessellate with itself, as it stands on its own it is used in this project to represent the individual. Spotlights switch on and off to mark the age of the participant, the circle is performed through the body and through literature. The simple instructions aim to encourage a subtle analysis upon the similarity and differences of the individual.

W To use a simple list of instructions which would encourage interaction and stimulate an environment of difference.

ALPHABET (2009)

W This installation consisted of sculptures, letters and writing collected from the personal profiles of friends on Facebook. The participants were selected unknowingly with their names from A-Z, with data such as their jobs, age, sex, location obtained for presentation.

H The data was presented as a series of circles, displaying the profile pictures of the individuals. A working clock was fitted onto the front, with the

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