Rita's What Why How 26-9-18

RUN RUN RUN

WHAT

In the last year of my bachelor studies, I worked with two more designers and the curator of a museum to assemble the annual graduate exposition. This meant to find a thematic that could resonate with different students backgrounds and perspectives. In the end, it should be created a graphic identity for the show.
The work of the curator was to choose the works of the students that should be shown to the public, and us designers should concentrate on the visual aspects. However, these boundaries began to dissolve when the project started.

HOW

Myself and the other two designers started interviewing students and trying to understand their difficulties, worries and what their relationship with the school was. We found ourselves with very different answers, but overall we found a negative attitude towards the future. The prediction of a precarious life as an artist was too real.
Our approach was to address a need to act, to not let the things pass by but to have an active voice in the graphic design world and start building a future.
The thematic for the annual show was “Run Run Run”. To run from design, or to run towards design was an ambiguity that we all enjoyed. The graphic identity was also based on the concept of movement. We created a constantly changing identity.

WHY

We live in an accelerated world, everything feels temporary. To feel concerned and anxious about the future is something shared by all individuals, and certainly shared by students about to graduate.
Maybe we feel disoriented by the changes that are occurring in the contemporary society like Alvin Toffler seems to suggest. Or maybe the dystopian future that George Orwell writes about is closer to us and ever before. Nonetheless, we tried to bring a positive attitude to the concept and identity of the show.
“Run Run Run” was a project to reflect on the future of design, and what means to study design in today’s world.